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GYM SERIES THE FUTURE TOUCH Introducing Discover. New technology that allows


users to change up their routine at the swipe of a finger. Move from laps to e-mails to movies in


seconds. This innovation in cardio training will keep them energised, motivated and up-to-date with their life online.


CHOOSE YOUR OWN GO. A Matrix-Virtual Active partnership has led to video footage for CV equipment


television screens walking, jogging or running on the everyday ‘conveyor belt’ treadmill. Over the last 18 months, UK clubs have shown an increased interest in trying to offer members something a little different – something that sets them above their competitors through improved member engagement.” It’s this desire to offer something


more aligned to the outdoor running experience that fuelled the development of Woodway’s Curve treadmill. This treadmill is completely self-powered, with no need for a motor. The user controls the speed by positioning their body along the curved running surface: as the user moves up the curve, the speed increases; to slow down, the user drops back towards the rear curve. Following extensive research and


development, Precor has also created a treadmill that emulates running outside and enables users to get maximum benefit from their workout without risk of injury. Miles Rimell, marketing director EMEA & APAC for Precor, explains: “Our patented Ground Effects®


Impact


Control System helps reduce fatigue, enables users to maintain an even speed and also provides cushioning where


feet land and stability where they push off. This is enhanced by an Integrated Footplant Technology belt system, which adjusts velocity 100 times a second to match natural changes in foot speed. The overall result is that impact is absorbed and adjusted to natural fluctuations in stride, reducing the jarring impact that can stress joints and cause injuries.” Meanwhile, based on research which


showed that 95 per cent of users wanted access to online content while on CV equipment, Life Fitness has launched its new Discover™


SE and Discover


SI tablet consoles. The new Swipe Technology™


touchscreens enable third


party companies to develop applications that link to the Life Fitness treadmills – so consumers can track their runs in the gym as well as when running in the park.


UNTAPPED POTENTIAL As more cutting-edge equipment becomes available to runners, the question is: how can the sector monetise the trend in indoor running? New technology is helping to drive footfall, leverage member sales, boost equipment usage and improve retention – but PTs also have a crucial role to play.


“For years, people have lined up in front of TV screens on ‘conveyor belt’ treadmills.


Clubs are now showing an increased interest in offering members something different”


February 2013 © Cybertrek 2013 Read Health Club Management online at healthclubmanagement.co.uk/digital 65


©2013 Life Fitness, a division of Brunswick Corporation. All rights reserved. Life Fitness is a trademark of Brunswick Corporation.


Touch the future at WWW.LIFEFITNESS.CO.UK/DISCOVER 01353 666017


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