PRODUCT PROFILE PROMOTION
The figure-of-eight motion is unique to the l-train
half the amount of time on their CV workout – making it a valuable training aid that will not be a passing fad, but rather a piece of kit that will appeal to time-pressed members.
POSITIVE FEEDBACK Sheen says: “We wanted to design a commercially viable product that was time-, space- and cost-efficient for clients. “We see the l-train as a real door-opener that will create a lot
of excitement on the gym floor. When in use, it stands out as something quite different and will certainly get members talking.” The company is currently monitoring feedback from l-train
trials at high footfall gyms in a number of facilities. Initial results from the first feedback site have shown that, out of a sample size of 68 people who were asked to rate the l-train on a scale of one to five (with five being the best), 82 per cent scored it a four or five. Sixty-three per cent of people scored it a five for the effectiveness of its workout, and 53 per cent expressed a desire to use the machine again. Seventy-six per cent of respondents said they’d prefer to use the l-train over a cross-trainer, and 60 per cent said they’d be interested in a group class on the l-train. “The gym space is really changing with the advent of
functional training, and we believe the l-train is going shake up the mix even more. There will also be possibilities for l-train zones and group classes,” says Sheen. As a global provider of pioneering fitness equipment, serving
The machine is compact and cordless, with a host of features Given that members can get a more challenging workout
in less time, the l-train also has the potential to increase machine turnover and member flow at peak times – ultimately improving member satisfaction. The l-train is cordless, meaning it’s easy to place, and
also energy-efficient (it comes with a self-powered TV): the estimated energy saving per product per year equates to approximately £150 compared to a standard plug-in product. Meanwhile, there will be one model available with a locking device, making it a more inclusive product, safe for use by all user groups. A host of marketing materials – including leaflets, banners,
T-shirts plus a video – will help clubs promote the new machine. A master trainer from Pulse will also train gym staff, although Sheen says that, while the equipment looks very different, it’s simple and intuitive to use. From the initial production models there are currently l-trains
over 3,000 gyms in 30 countries, Pulse has ensured the l-train blends aesthetically into its existing fitness range and offers all the functionality you’d expect from a leading fitness equipment supplier (see information panel). However, Sheen is so confident about future take-up of the l-train that he expects it to become a direct replacement for Pulse’s cross-trainers as sales continue to grow.
PRODUCT EFFICIENCIES In addition to its evident usability, the l-train also represents a low-cost option for gyms, comparable in price to a cross- trainer. Thanks to its small footprint (around 3sq m), operators can also fit many more into their gym space. For example, Sheen says that, on 50sq m of gym space, operators could fit four more l-trains compared with cross-trainers or treadmills in the same area.
February 2013 © Cybertrek 2013 i benspired... PRODUCT FEATURES
Our fully interactive dance mats, walls and floors are a fun and exciting way to engage children of all abilities.
• Multiple workout positions and programmes • Small footprint • Ergonomic handles • Quick access controls • Oversized pedals • Storage buckets • Multi-media entertainment, including Freeview, TV, iPod and iPhone compatibility • Optional bolt-on TV screen
Inclusive, state-of-the-art cardio, strength and freeweight fitness equipment provides fitness for all.
• Wireless energy saving • Individual or group- compatible workouts • Pulse SmartCentre-enabled • Compatible with heart rate pulse sensors and Polar heart rate belts
• IFI stage 2 accredited • Precision engineering and quality components for ultimate durability
Tel: +44 (0)1260 294610 Email:
info@pulsefitness.com Read Health Club Management online at
healthclubmanagement.co.uk/digital 69
The latest Smart Centre gym management software, helps you manage, train and retain your members.
at three Accor hotels, five local authority sites, and several private health clubs and education gyms in the UK. Given current user feedback, it’s likely that visitors to FIBO and LIW 2013 will be able to see a full group training class in action, adding yet more possibilities to the gym floor.
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