health club
Health Club Management is IHRSA’s European Strategic Media Partner
Public Affairs Media Partner management
VANGUARD
FEBRUARY
Public sector spa operations continue to grow p41
Technology trends of the future p54
Creating a successful online sales strategy p50
Club refurbishment success stories p75 READER SERVICES
50 The online customer
payasUgym.com’s Neil Harmsworth offers his thoughts on delivering an effective online sales strategy
54 Technology trends What do operators consider to be the future of technology in health clubs? Jon Nasta reports
58 Exercise non-responders What happens if some members’ genetic make-up means they won’t get results from their workouts? Kristoph Thompson reports
62 The great indoors Advice for capitalising on the rapidly increasing popularity of running
70 Rise above it Testing a person’s ability to rise from a seated position on the fl oor is an indication of longevity, according to the latest research from Brazil
February 2013 © Cybertrek 2013
71
Fitness-kit.net Secondary spend The latest supplements and items that can help generate additional revenue for your club
75 That’s what gets results Abigail Harris looks at a number of recent participation-boosting club refurbishment projects
82 Show preview Professional Beauty A look ahead to the event at London’s ExCeL this month
84 Show preview The Cleaning Show With cleanliness a retention issue, clubs should check out this event
91 Lightweights A pop-up spa, elephant poo coffee, and a face-slapping ‘facelift’ treatment from Thailand
Digital turning pages: See Health Club Management online
healthclubmanagement.co.uk/digital
News & jobs: For jobs and news visit the Health Club Management website at
healthclubmanagement.co.uk
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Buyers’ guide:
For suppliers of products and services in the health club and spa markets, turn to p86
Read Health Club Management online at
healthclubmanagement.co.uk/digital 5
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