This page contains a Flash digital edition of a book.
EUROPE EUROPE


FOCUS


A curved wall of light with a tree motif uplifts the mood in the gym


as newspapers and magazines and bowls of fruit, so people can relax with a coffee after their workout. We’ve already found that Pure Club Med Gym members spend, on average, 25 minutes more at the club than members spend at our other sites. “So yes, we focus heavily on service


– that’s a key USP for us. We offer dry cleaning, free towels, discounts on parking. There’s a member of staff on the gym fl oor at all times, and they really do talk to members. When it’s time for a class, rather than people having to queue, the instructor will go and fi nd them, and we limit classes to a maximum of 30 people. Similarly, we offer a 15-minute, small group abs/stretch class every hour, and again the instructor


will go around the gym encouraging people to take part – people don’t stretch properly otherwise, and it’s very important. “For us, high-end is determined less by the facilities and more by training staff how to properly treat members. That’s been our biggest challenge, as we’ve never done high-end before, but we have 20 full-time staff on-hand to make sure our members receive the attention they need. “In line with this philosophy, although our club is clearly premium, we haven’t opted for luxury at all cost. We spent 4m on the new club, but we didn’t want to be ostentatious. We’ve used nice, tactile materials – leather sofas and chairs in the lounge, good quality wooden fl oors and so


on. But a lot of the work we’ve done to make the club really welcoming has been behind the scenes – the sort of things people might not immediately notice. “For example, our air is fi ltered so


it’s very clean, and we have diffusers of very gentle scent throughout the club. Each locker is also individually aerated. Meanwhile, our audio system allows us to split the club into four distinct areas, so we can play different music in different zones to create distinct moods. “We also worked very hard with our lighting engineers to ensure that, even though the club is located in a basement, it offers a warm welcome. We wanted to create an immediate sense of calm when


Gueguen: “The future is high-end”


The lounge area offers iPads for members to use while they have a coffee


February 2013 © Cybertrek 2013


Read Health Club Management online at healthclubmanagement.co.uk/digital


37


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92