The Pool & Spa Scene Team
Editor/Publisher: Christina Connor Business Development: Tracy Rolland Contributors: Mike Beardall and Elizabeth Wilkinson Production and Accounts: Beth Connor Data Processing: Scott Haddow and Jack Simons Web Editors: Andrew Spackman, Olivia Connor Sub Editor: Shelagh Monteith Creative Director: Steve Linford Art Editor: Judy Linford Financial Controller: Jan Rayner
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CHRISTINA CONNOR Editor
Pool & Spa Scene has over 1,750 followers on Twitter!
Welcome…
I have received a letter from the Prime Minister, David Cameron, thanking me for the part I played in the London 2012 Games. He says the event could not have happened without people like me. I am sure the whole country would benefi t if we Games Makers took on even more national roles – the Treasury for instance!
My memories of the Games are fi lled with rubbing shoulders with sporting royalty, interviews with medallists and world record holders – I even got a hug from Sir Steve Redgrave!
More prone to apologies than to praise, the groundswell of national patriotic fervour that has swept the country following the
Games is something we Brits don’t always feel comfortable with.
Our challenge now, whether as product suppliers or service providers in the leisure sector, is to capture that energy and turn it into business gold.
With that in mind, I want to nominate, Dave Brailsford, British Cycling’s performance director, as the patron saint of UK business. On the fi nal morning of the Olympic track cycling competition – a contest his team had almost completely subverted – taking seven of the ten golds available, Dave talked about ‘marginal gains’.
“The whole principle came from the idea that if you broke down everything you could think of that goes into riding a bike, and then improved it by one per cent, you will get a signifi cant increase when you put them all together,” he explained, detailing everything from pillows to hygiene to technological and psychological endeavours.
If I do one 100 things in my job every day just one minute quicker, then I save myself almost two hours in my working day. I can spend those two hours breaking down every element of my business and aiming to improve each segment by that same minimum target of one per cent.
Team GB and Paralympics GB both put in record-breaking medal performances at their respective Games – it is now up to the combined forces of UK leisure – to improve our marginal gains and deliver the much-promised legacy from a simply unforgettable summer.
Think one per cent!
January 24 to 26, 2013 Birmingham, NEC.
www.ukpoolspaexpo.co.uk
Look out for our UK Pool & Spa Expo Preview in the December issue of Pool & Spa Scene – the UK’s number one, independent magazine for the water leisure sector.
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ON THE COVER
Our front cover features Olympic gold-medal winning triathlete Alistair Brownlee. Turn to page 9 for more info.
4 Pool & Spa Scene
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