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project profi les


PROJECT PROFILE PROMOTION


Every member at SIX3NINE has a dedicated personal trainer


Each of SIX3NINE’s team of trainers applies an individual


PERSONAL FOCUS Client: SIX3NINE Supplier: Life Fitness


S


tate of the art personal training practice SIX3NINE has opened its doors in London’s fashionable Covent Garden, working in conjunction with Life Fitness. The thinking behind the venture is brand new: at


SIX3NINE, personalised one-to-one training is at the heart of everything the facility offers, with exclusive membership limited to just 200 people. Every member has a dedicated personal trainer and is led through specially tailored programmes under their expert eye, meaning the emphasis really is on the exerciser and their workout. Bringing to the table a wealth of experience spanning more


than 10 years, as well as a military background and expertise in nutrition and self-defence, the facility’s founder, James Conci- Mitchell, explains: “At SIX3NINE we don’t buy into fads or quick fi xes. Our members are assured of targeted training that provides long-term, realistic solutions and brings a positive change to their entire lifestyle. We know time is precious, so we’ve taken a much-needed, fresh approach to fi tness and created an area specifi cally designed with personal training in mind. We offer a time-effective, focused programme in which people can train smarter and reach beyond personal goals.”


approach to training their clients, with knowledge and profi ciency covering areas as broad-ranging as boxing, weightlifting and athletics through to dance, gymnastics, nutrition and osteopathy. With that in mind, equipment selection was key. Life Fitness worked with SIX3NINE to supply the centre


with premium cardiovascular machines, as well as strength equipment from its Hammer Strength brand, in order to facilitate and promote the varied types of training on offer. Paul Nugent, Life Fitness account manager, is delighted with


the outcome: “The Life Fitness and Hammer Strength pieces we’ve installed at SIX3NINE have been chosen because they underpin the facility’s values. We worked hard to ensure that the products selected were the right products, and that they complemented perfectly the ideas behind SIX3NINE. “We always work closely with customers from the very


outset – we listen to and digest their objectives, research the ways in which we can best meet those requirements, and then present back a number of different concepts and solutions that we feel will create a truly exceptional fi tness facility. “SIX3NINE is an excellent example of how innovative


thinking, backed up by a strong collaborative approach and the right level and range of fi tness equipment, can produce a forward-looking facility that really delivers the results its members want.”


For more information: www.lifefi tness.com


The club is in London’s Covent Garden and membership is limited to just 200


90 Read Health Club Management online at healthclubmanagement.co.uk/digital


The facility’s founder has a military background and expertise in self-defence


october 2012 © cybertrek 2012


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