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JUMP UP, JUMP UP AND GET DOWN.


Get your clients jumping with excitement and keep up to date with the latest industry trends from Escape Fitness.


Order your 2013 product brochure to check out the latest and greatest functional training equipment and innovative training spaces.


Hard Candy pledges to bring a whole new fitness experience to the Australian market Fourth club for Hard Candy Fitness


Hard Candy Fitness – founded by Madonna in partnership with New Evolution Ventures (NeV) – opened its fourth club last month. Located in the heart of Sydney,


Australia, the 2,800sq m location spans four floors. Selena Short, CEO of Hard Candy Fitness Sydney, says the new club “brings to Australia a whole new gym experience, offering a beautifully designed club with a huge range of innovative and entertaining workouts unlike any other gym”. The Hard Candy Fitness brand centres


on unique group fitness programming, and this is reflected at the Sydney club. The space has seven group fitness


studios including Dance, Pilates, Hot Yoga, Barre and Cycling. Classes on offer include the brand’s proprietary Addicted to Sweat classes, which are inspired by Madonna’s own workout routine. Members can choose from over 30 different styles of workouts and more than 150 classes every week. The club also includes a rooftop


outdoor training space with a climbing cage and space for Warrior and Bootcamp training methods. Functional training highlights include Olympic training platforms, a boxing ring, gymnastic equipment and TRX trainers. There are also locker rooms with saunas, a rehab space, and a members’ lounge.


New ‘trucker’ model for Snap Fitness


Snap Fitness opened the first of its Snap Fitness Rolling Strong clubs in June. The new model is specifically targeted


at truck drivers, with the first site launched in Dallas, Texas, US. The inaugural club – located in the


parking lot of a Pilot Flying J truck stop – was developed in partnership with Rolling Strong, a company that provides wellness solutions for professional truck drivers across the United States. The Dallas club is the first of five sites


planned to open in Pilot Flying J travel hubs by the end of the year.


october 2012 © cybertrek 2012 As with the core Snap Fitness offering,


Snap Fitness Rolling Strong clubs will be open 24/7, and members will have access to all 1,300 Snap Fitness clubs around the world. Drivers will also have access to specially designed nutrition and workout programmes designed to boost driver wellness, as well as a wellness handbook. “We’re proud to be helping drivers get


results and live healthier, happier lives,” says Peter Taunton, Snap Fitness CEO. Snap Fitness originally announced its


intention to launch Snap Fitness Rolling Strong in October 2011.


What are you waiting for? Jump up and order your copy now call


0800 458 5558 or visit www.escape fitness.com/HCM


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