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INTERNATIONAL in brief...


SATS launches SATS You Acknowledging that many members struggle with motivation, SATS has launched SATS You™ – a comprehensive, eight-week training and motivation programme which is offered free to all new members. Existing members can also purchase the package for €100 if they want to give their training more momentum. The programme includes three PT


sessions, with personalised workouts designed for the member as well as recommendations on other training and group exercise they might do outside of these sessions. Support and motivation, as well as the option to book classes, is also offered online.


Raising fitness in the UAE The Dubai Fitness Competition, an initiative of His Highness Sheikh Majid Bin Mohammed Bin Rashid Al Maktoum, took place in August to identify the fittest man and woman in the UAE. Run in collaboration with Fitness


First Middle East, and in line with His Highness’ vision to raise health and fitness levels in the UAE, the competition encouraged residents to maintain a healthy lifestyle, particularly during the Holy Month of Ramadan. The event aimed to highlight the importance of adopting fitness activities as an ideal way to combat changes that the human metabolism undergoes while fasting.


SATS deal for Precor SATS has signed a deal with Precor to equip 10 new clubs opening in Sweden and Norway. The contract will see the SATS group installing around 500 pieces of CV kit from Precor’s Experience Line.


Retention deal for Sportlife Retention Management has launched its retention programme into 60 of Sportlife’s 100+ clubs in Sweden. “This consolidates strong growth into European markets this year. It’s great to be working with forward-thinking, customer-focused operators such as Sportlife,” says Jon Nasta, director for Retention Management EU.


Pure Group is opening its fifth location in Hong Kong this autumn. At 3,345sq m, and spread over three storeys, the new club is the largest Pure Fitness in Hong Kong to date, located in one of the city’s liveliest leisure and business districts.


NEWS Pure Fitness unveils fifth site The gym is kitted out with equipment


from Life Fitness, Technogym, Concept2, Woodway, Jacobs Ladder, Marpo, TotalGym and Keiser. There’s a dedicated weightlifting platform equipped by Eleiko and Powerlift, and the club will also be the first in Hong Kong to offer the PurMotion functional training frame. Other facilities include the group’s


largest dedicated boxing and kick boxing area to date, as well as specialist athletic turf for functional training. Over 80 group exercise classes will


be available every week, including TRX, ViPR, Les Mills classes and Keiser group cycling, as well as formats including high- intensity interval training. Complimentary Wi-Fi access and a pre/


Fitness First opens Abu Dhabi Mall club PurMotion will be available at the club


post-workout chill-out lounge with Juice Bar are also on offer.


Fitness First Middle East has opened its third club in Abu Dhabi and 24th in the United Arab Emirates – a Platinum club located in Abu Dhabi Mall. The 2,350sq m club comprises a ladies-


only gym on one side, with a mixed gym on the other. The fitness suite is equipped by Life Fitness – including Hammer Strength in a dedicated free weights area – as well as AMTs from Precor. There’s also a stretch zone and a freestyle area featuring TRX suspension training, ViPR, kettlebells, Power Plates, Swiss balls and a PurMotion training frame. The group exercise studios offer a range


of classes including Les Mills formats and Zumba, while lockers offer keyless access.


The new Abu Dhabi club has a ladies-only facility as well as a mixed gym


Goodlife acquires Australian Fitness First clubs


In Australia, Goodlife Health Clubs has confirmed its intention to acquire Fitness First Essendon and five Fitness First gyms in South Australia (SA) – Adelaide City, Marion, Holden Hill, Payneham and Hindmarsh. In June, it was announced that Fitness


First was offloading nearly a quarter (24) of its 97-strong Australian portfolio as part of the group’s restructuring process. 333 Capital was appointed to help secure new owners. Fitness First Essendon and Fitness First SA are


16 Read Health Club Management online at healthclubmanagement.co.uk/digital


expected to come under Goodlife’s ownership by the end of October, with all clubs continuing to operate as normal as the deal is finalised. Goodlife CEO Greg Oliver says: “Our


aim is to continue to provide outstanding service to all members and transition to Goodlife with little disruption to current programmes and operations.” Goodlife is owned by Ardent Leisure,


the Australia-based owner and operator of leisure facilities including Dreamworld and WhiteWater World theme parks.


october 2012 © cybertrek 2012


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