functional training
Healthtrax pioneered the Nautilus system, which offered results in less time
DOUG WERNER
VICE PRESIDENT, HEALTHTRAX FITNESS AND WELLNESS
pioneers in addressing this was Arthur Jones, founder of Nautilus: although very controversial in some circles, several studies proved that ‘one set to momentary muscular failure’ training on Nautilus kit could provide similar or better results than traditional free weight training, in less than half the time. Healthtrax was an early adopter of this concept. We opened our fi rst fi tness centre in 1979 with just two 12- piece Nautilus circuits, mostly targeting adults who wanted quick, effective exercise to drive weight loss. It was such a hit that we opened nine centres in our fi rst 18 months.
H 48
istorically, ‘no time to exercise’ has been one of the main excuses used by non gym-goers. Among the
All this being said, we know of plenty of
HIT can benefi t from its own distinct area – preferably at the heart of the gym – as well as from specialist trainers
Nowadays our clubs are typically 3,250sq m with the same programmes, services and kit as most other operators. But one thing has remained constant: a professionally supervised Nautilus HIT circuit is still the core of our strength training component, and the 30-minute workout still the focus of our sales pitch.
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HIT programmes that have failed, usually due to poor trainer buy-in – which mostly derives from a lack of education – and/ or weak promotion of the concept. We believe HIT should have its own a distinct, central area, with signage and enthusiastic ‘promoters’ trained in the biomechanics, physiology, features and benefi ts of the equipment and HIT protocol. These trainers must develop a professional coaching relationship with each member, creating demand by carefully explaining the benefi ts of HIT training, demonstrating proper technique and providing motivation. We’re fi nding that the growing Baby Boomer market segment is not only familiar with HIT, but also partial to it – it’s not just a concept for the young and fi t. Interestingly, most of our top revenue-producing PTs have also learned that the HIT circuit is the ideal spot to develop their client business.
healthclub@leisuremedia.com kate cracknell
october 2012 © cybertrek 2012
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