winter training
conditioning SPORTS SERIES
the WINTER
MEMBERS’ SKI TRIP Operator: Everyone Active
E
veryone Active at Fareham Leisure Centre is one of the latest facilities to tap into the
popular group activity holiday market, as the facility plans its second annual ski trip to Alp d’Huez next March. “The trip last year to Val D’Isère was a huge success,” says Kim Cutler, assistant fi tness manager at Fareham Leisure Centre. “The trip was organised through Ski World, who were excellent – members paid directly at a total of £698 per person, all-inclusive with a catered chalet, which meant all costs were covered by the members.” In the weeks running up to the trip,
participants are provided with exercise programmes that specifi cally focus on fi tness conditioning for skiing and snowboarding, targeting cardiovascular endurance, upper and lower body strength, balance and core stability. The ski training programme is also available via Everyone Active Online, an online resource for members. “Our ski trip has already proved a fantastic way to create a community within our centre. This is not only
WELCOMNG From elite athletes to casual competitors, winter sports require specifi c conditioning.
Lauren Applegarth takes a look at some of the ways in which operators and equipment manufacturers are supporting users to train for their particular sport
Last year’s ski trip to the French Alps created a sense of community for members
benefi cial for member retention, but is also a perfect opportunity to upsell not just our ski-specifi c classes but also a range of group exercise and personal training products on an ongoing basis,” adds Cutler. Ski Circuits classes are also available
across numerous Everyone Active sites, to help members acquire the physical and technical skills that are needed on
70 Read Health Club Management online at
healthclubmanagement.co.uk/digital
the slopes. Free to all members but also available to ‘pay and play’ customers for a small fee, the classes run across a six- to eight-week programme. Sessions incorporate traditional circuit- based exercises, as well as weights and functional training equipment including ViPR, TRX and BOSU, which are used to vary the training or tailor the class to suit different abilities.
october 2012 © cybertrek 2012
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