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OCTOBER 12 LETTERS write to reply


Do you have a strong opinion or disagree with somebody else’s views on the industry? If so, we’d love to hear from you – email: healthclub@leisuremedia.com


behaviour change is key to weight-loss programmes I was interested to read your recent feature about weight management (see HCM Sept 12, p41) – it’s very inspiring to read how the industry is looking for solutions to deliver weight loss results. At Vivafit, we agree that behaviour


change is one of a three-part solution. Our approach has been to work with nutritionists who give each member an individualised eating plan. The process is simplified with an IT platform where each member fills out a comprehensive health questionnaire. This looks both at the eating profile of an individual and at the stress profile – the latter being part of the root of unsuccessful behaviours that can lead to undesired weight. Each week, members receive a weekly


Trainers now need to move into the wider sphere of personal development


transforming clients’ lives – a win-win situation


I was keen to reply to Scott Hopson’s excellent piece on how we as a fitness industry can improve the way personal training is delivered and perceived (see HCM Sept 12, p54). Seeing the statistics in the cold light of day gives all of us food for thought. We are a great industry with so much potential – and we can do more. I thought Scott put it perfectly


when he talked about making a shift in mindset from personal training to world-class coaching. This requires us as fitness professionals to master our communication skills as much as anything else – something my colleague Gill Harvey-Bush and I have previously written about (see HCM Aug 08, p55). There are several methodologies to


help facilitate a transformation in our clients, such as NLP and motivational


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interviewing. The most important thing is that these are used in an authentic manner to support real, positive and lasting change in our clients’ lives. In this situation, everyone wins: health clubs, trainers and the people we work with. In the fantastic book, Change Anything,


the authors write: “The number one cause of illness and death today is not viral nor genetic. It’s behavioural. Individuals who succeed at getting off the diet treadmill don’t discover a magic pill or an all-powerful tool; instead, they create a robust plan for change that creates lifelong habits of health and wellness.” That’s where we come in. It’s not just about training any more, but something far bigger and more enriching. justin buckthorp performance director, prime health


Read Health Club Management online at healthclubmanagement.co.uk/digital


behaviour change exercise tailored to their profile – change usually happens in small steps. The platform offers a number of support tools, instructors have received coaching, and members can contact the nutritionist via email at any time. Recently we packaged this into a


six-week weight loss challenge: 400 members took part, averaging 4kg lost. The first place winner lost 12kg, and in nine months has lost 32kg. We never had such amazing results with just exercise and motivation alone: nutrition and behaviour change are key. constance ruiz president & co-founder, vivafi t


Carla Felix lost 12kg in six weeks and 32kg since joining Vivafi t in late 2011


october 2012 © cybertrek 2012


OCTOBER 2012


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