This page contains a Flash digital edition of a book.
new


opening


EUROPE EUROPE


FOCUS APART


Aspria’s latest new opening in Hamburg, Germany, wows both with its facilities and its service standards – as well as the story behind its creation. Kate Cracknell pays a visit


site, which opened in March of this year – one thing is very clear: you’re arriving at a club, not a gym. Turning off the road and walking


W


through well-kept gardens, you pass tennis courts and large windows with views into enticing gym spaces before entering a spacious reception area. There you’re greeted by a courteous member of staff more akin to a hotel receptionist than a gym front desk. Off to the left, the gym and spa – the latter artistically laid out within landscaped gardens, the former spread over two spacious, light-fi lled fl oors. Behind reception, a café area overlooking


hen you arrive at the new Aspria Uhlenhorst club in Hamburg, Germany – the operator’s eighth


the club’s indoor pool; a separate outdoor pool lies beyond, in the gardens.


NOT JUST A CLUB…. So far, so top-end health club. But at Aspria Uhlenhorst, there’s another side to the offering that sets it apart, and that lies on the fi rst fl oor. An atmospherically lit corridor leads away from the elevator towards 48 Mulberry-furnished hotel rooms, their bathrooms stocked with products from Kerstin Florian, the on-site spa’s chosen product house. Rooms are available to both members and non-members, starting at 120 a night including access to the gym and spa; members enjoy a 10 per cent discount. Some of these rooms open out onto the huge rooftop terrace, which adjoins the other particularly unexpected element


38 Read Health Club Management online at healthclubmanagement.co.uk/digital


of the club’s offering: a large restaurant, bar and lounge area with a menu, wine list and service standards that quite frankly sit in an entirely different category from any health club F&B offerings I’ve ever seen. Far from mere post-workout snacks – the café downstairs caters for that, as does the poolside snack hut in the gardens – this is somewhere you’d actively choose to go for dinner, or for a sunny Sunday lunch, even if you weren’t planning on using the club’s other facilities. Members can bring guests into the


restaurant, which also serves an extensive buffet breakfast for hotel guests, as well as for members keen enough to get in for an early morning workout. Staff fuel the impression of being in a top-end hotel – in fact, in many cases better, as they’re courteous without being


october 2012 © cybertrek 2012


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100