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health & technology


TECHNOGYM’S MYWELLNESS CLOUD www.technogym.com


What is it? Launched this year, the Mywellness Cloud is a suite of business applications that combines activity tracking with user profi ling, programming, challenges, coaching and communications. Data can be accessed online, via a mobile app and through Technogym gym equipment.


Key features? The cloud is made up of seven apps, including Challenge, which enables health clubs to engage members and drive visit frequency through competitive challenges. Operators can create customised challenges for individuals or teams based on a number of measures: calories burned, moves completed, distance covered or gym attendances. Prizes can be offered for added motivation.


How does it make money? Operators purchase the solution from Technogym.


Where is it available? All over the world.


How successful is it? There are already more than 50 operators using Mywellness Cloud worldwide. According to Technogym network manager Alex Bennett, feedback has been extremely positive, with the Challenge app proving by far the most popular.


How can health clubs benefi t? “The Challenge app engages members in two ways,” says Bennett. “Firstly by creating in-club communities – research shows that compliance to exercise is increased where others are involved; and secondly by using competition to stimulate a natural desire to achieve.”


More than 50 operators use the apps worldwide


SWITCH2HEALTH www.s2h.com


Key features? Participants earn points, status medals and achievement badges for completing healthy activity, as well as real-world rewards from gift cards to special privileges. They can also join teams, climb leaderboards and compete with fellow participants. Social elements include online forum S2H Challenge Chatter and the option to connect S2H accounts to Facebook and Twitter.


How does it make money? Clients pay a monthly fee for the service based on the number of employees/members who are participating.


Participants receive a patented S2H pedometer which unlocks reward codes once they have achieved a certain amount of activity


What is it? Switch2Health (S2H) is a challenge-based online wellness platform that can deliver both corporate wellness programmes for corporate clients and loyalty programmes for health and fi tness providers. Challenge participants receive a patented S2H pedometer that unlocks encrypted ‘reward codes’ once a set amount of activity has been achieved. Results are then uploaded to a customised Challenge website, either directly or via a mobile app.


Where is it available? The US-based company has recently launched the platform globally and is currently seeking both clients and distribution partners.


How successful is it? Since launching early this year, the programme already has ‘a few thousand’ participants signed up, says co-founder, president and CEO Seth Tropper, and several more contracts are in the negotiation stage.


How can health clubs benefi t? According to Tropper, an S2H loyalty programme increases member engagement through a combination of incentives, healthy competition and social recognition, while also enabling operators to track data and analyse results.


54 Read Health Club Management online at healthclubmanagement.co.uk/digital


october 2012 © cybertrek 2012


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