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The spa pool starts indoors and spills out into an infinity-edged section overlooking landscaped gardens


number of relaxation areas. It’s a very, very easy place to spend several hours – if not at entire day if, as was the case when I was there, the sun is shining and the recliners in the garden inviting. And all this costs just l125 a month


– a premium offering certainly, but given that it includes access to both the gym and the spa area, plus discounts elsewhere in the club, Aspria is perhaps


EXPANSION PLANS


“There will certainly be a few more Aspria clubs in key European cities, but we are also considering developments further afield,” says Aspria CEO Brian Morris. “We’re in the early stages of connecting with investors that have Middle East and Asian networks or interests. We will never leave Europe behind, but I do have aspirations for Aspria that have a more global outreach in mind. After more than 25 years in the industry and 12 years leading Aspria, I’m probably more excited now about our future prospects than I have ever been.”


october 2012 © cybertrek 2012


creating its own niche in the market: that of the value premium club. Complementing these wet spa facilities are six treatment rooms and a hammam, with an extensive treatment menu featuring Kerstin Florian products. Members receive discounts on all treatments, while external guests can also access the spa on a day spa basis. I tried one of the spa’s signature


treatments, a 90-minute luxury caviar facial, which was both effective – my skin felt wonderful afterwards – and sufficiently relaxing that, for the first time ever in a facial, I drifted off to sleep. I then treated myself to a wellbeing massage the following day – also very good, with a great balance between relaxation and working through the knots in my back.


SERVICE FIRST So what is it that makes Aspria Uhlenhorst such a great club? Ultimately, although the facilities are clearly top-end, it’s the people: from reception to gym, spa to restaurant, they’re courteous, helpful, welcoming, smiling, knowledgeable. To reiterate Morris, Aspria is a membership services company. When you visit, you quickly realise that service really does come first. And probably second and third too.


healthclub@leisuremedia.com kate cracknell


41


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