This page contains a Flash digital edition of a book.
DAVE WRIGHT


CEO, CREATIVE FITNESS MARKETING/MYZONE


a great deal of space: 140–185sq m (1,500–2,000sq ft) will suffi ce. And as far as apparatus goes, kettlebells, ropes and so on are all low-cost items to get you going. Importantly, the high intensity aspect of the training has to be matched with instructors who are high energy, so they can deliver a structured programme in a short period of time with the level of enthusiasm required. You must also be organised and understand the intensity levels of the participants. Heart rate monitors will allow you to make sure the training is safe – some systems incorporate screens displaying all the participants’ heart rates, so it’s clear how hard they’re working. Groups are best kept small and intimate, with much of the programming done in pairs – ideally where fi tness levels are matched. People are prepared to pay extra


S


for HIT programming, and gyms should be ready to trade their members up. Even budget clubs such as Blink Fitness – the low-cost offering from high-end operator Equinox – are able to offer HIT programmes that are charged at a premium on top of monthly membership.


etting up a HIT training programme is not as diffi cult as it may seem. You don’t need


Offering quick ‘micro- workouts’ can keep the gym fl oor buzzing


MARK TALLEY


FITNESS DIRECTOR, LA FITNESS


I IT COACHES. IT MOTIVATES. IT ENTERTAINS. STAR TRAC COACH™


t’s important to remember that HIT isn’t for everyone. However, short, intensive classes can make a huge difference – both to a


member’s fi tness and also to their overall experience at the gym. One of the main issues with many


gyms is that you’re often left to your own devices, with no-one talking to you. To address this, LA Fitness runs regular PT-led, 10-minute Fast-Classes and Micro- Workouts on the gym fl oor. Based on HIT methods, these are an excellent way of introducing members to new exercises and equipment they’d otherwise never try. Our PTs and coaches actively encourage people to join in the Fast- Classes, approaching members on the


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Over 1 million possible workouts ensure a different workout every time. With the push of a few simple buttons, runners and walkers can create a treadmill workout with varying intensity, terrain and endurance levels sure to provide an effi cient, effective and encouraging workout. To further enhance the user experience, the Star Trac Coach™ allows users to select their own background music from their iPod®


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©2012 Star Trac. All rights reserved. Star Trac, the Star Trac logo, Soft Trac, Dynamic Heart Rate Control are registered trademarks of Core Industries. Star Trac Coach is a trademark of Core Industries. iPod is a registered trademark of Apple, Inc. Intel Inside™ is a trademark of Intel.


gym fl oor or catching them as they arrive at the club. Typically fi ve or six people take part in each class, giving us good quality contact with those members. The classes – both the content and the type of equipment used – are tailored for time of day and the type of member we have in the gym at the time, whether that’s mums and older people during the day or offi ce workers in the evening. However, they can involve various pieces of kit, from kettlebells and medicine balls to Swiss balls and free weights. But it’s also important to remember that these classes aren’t really about targeting dedicated gym-goers; they will always work out regularly. Fast-Classes are about engaging, motivating and educating our ‘normal’ members – people who might easily fall out of the habit of coming to the gym. If we can make their experience interesting and varied each time they come, as well as showing them positive results, we’re much more likely to retain their loyalty.


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