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functional training


HIT the GYM


In the third part of our series on high-intensity interval training (HIT), Kate Cracknell asks the experts for their advice to operators wanting to introduce this training modality into their gyms


MATT JANUSZEK


CUSTOMER SOLUTIONS DIRECTOR, ESCAPE FITNESS


ago, as a doorman in a nightclub. I was fortunate to work in some of the best nightclubs, and from behind the scenes I saw how everything, including the queue at the door, was carefully engineered


T


he question of how operators can best implement HIT in their gyms got me thinking back to my evening job from many years


to create an experience where people would do almost anything to get in and spend money. The lighting, décor, colours, music,


uniforms – all were designed to teleport you from the rest of the world into the exciting world of the club. The DJ had the knack of motivating a crowd of several thousand people, starting by getting everyone’s feet tapping as they arrived and then pumping it up as the whole place rocked by midnight. Then, if you’re as old as me, you will remember another change of pace for the slow dance. I know a gym’s HIT area is not a nightclub. However, we also know that


most people, given the choice, would rather be entertained than work out – so can we learn from other leisure activities competing for the same share of time and wallet? How can you create an experience to help your clients escape from their day-to-day life? Do your trainers have the skills to take on the metaphorical role of the DJ and motivate your clients? Has the member journey been thought through from the moment they arrive to the time they leave? Do they make friends and have fun? Are all the senses being stimulated so they leave you on a high, prepared to do almost anything to get in next time?


HIT can help members get a sense of escape from their daily life


october 2012 © cybertrek 2012


Read Health Club Management online at healthclubmanagement.co.uk/digital 45


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