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TAKE TO THE FLOOR
Flooring technology can now form part of the workout
The right flooring can not only instantly improve and update the look of your facility, but it can also play an integral role in improving the training experience for your gym members. Spanish company Pavigym is a global brand specialising in sports flooring, with almost 50 years’ experience as a leader in flooring for gyms. Here, Esperanza Lorenzo, marketing director for Pavigym, explains why it’s essential to choose the right specialist surface for your facility’s needs, and make it a key part of the club experience.
THE FITNESS EXPERIENCE The fi tness centre is not only about machines. Nowadays aesthetics and design are increasingly important to attract and retain clients. The fi tness industry is moving forward with big steps, and more and more operators have recourse to professional interior designers to convert conventional gyms into very distinctive places. Equipping a centre with the best CV equipment and the latest in wellness and spa may not be enough to ensure customers enjoy the ideal fi tness experience. It’s now easier than ever to
conceptualise and create the ideal gym – to convert it into a reality to share with current and future customers while clearly differentiating your environment from other health and leisure centres. The whole fi tness experience will
be infl uenced by what members do (machines), how they do it (activities and services) and where they do it (design and creation of the environment). Transporting users to unexpected
places, making them feel unique, maximising their enjoyment and helping
Flooring creates varied interior effects 74 Read Health Club Management online at
healthclubmanagement.co.uk/digital
them achieve their goals are the keys to increasing the chances of success of your club – and none of these need a lot of extra investment.
IMPORTANCE OF FLOORING Something as seemingly simple as fl ooring can actually turn the club into a unique environment, where users work out, have fun, dream and want to spend more time. Many operators typically expect a fl oor to be the same throughout the facility,
and so tend to opt for what’s ‘standard’, ‘trendy’, ‘cool’, overlooking the technical aspects that ensure members’ wellbeing and fl oor durability. Or else they solely focus on the technical aspects and use the most economical – and often least aesthetic – solutions, and so fail to stand out from the crowd. The importance and signifi cance, both aesthetically and technically, of the choice of fl ooring for sports facilities will be a key aspect of the fi nal design outcome. The cleanliness of your facility is also one of the most important factors in the decision of a new member to join or renew. It is therefore not simply a matter of aesthetics. Issues such as comfort, and health and
safety must be considered. Traditionally, specialist fl ooring was only considered for competition sports, but fi tness – with all its different activities – has specifi c biomechanical requirements that make the fl oor a technical tool to protect body and health. Club members are increasingly concerned and demanding over their safety and wellbeing (which is also a big focus area for all equipment manufacturers).
october 2012 © cybertrek 2012
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