Magnus Rex Danquah, President of Ethel-Jane University, noted “Sports business is an emerging industry with a strong financial base and if we do it well there will be inte- grated business for professionals in various fields. There is a lot more business in sports than we can imagine,” he said. Most experts and sports organisers African Sports Magazine contacted expressed their belief that despite the good work being done by many such as Castle Lager and MTN across Africa, more needs to be done by other profitable companies such as mining companies and mobile telecoms.


Africa surely needs sponsorship to enhance the level of its various sporting disciplines and attract quality and huge public interest. Surely, more needs to be done on the part of sports bodies and organisers to wipe out corruption and make competitions much more organise and efficient to attract corporate sponsors.


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