fitness-kit.net
Nutri-Grain is official snack of British Swimming
Supporting local produce with HEFF
A vending machine aimed at introducing healthier alternatives to the more traditional vending snacks, while focusing on regional food and drink and supporting West Midlands producers, could be an ideal solution to post-workout snacking. The machine, called Savour the
Flavour, has been designed so it can only be filled with healthy, locally- produced food and drink, which could include water, fruit (either dried or fresh), yoghurts, smoothies, cereal bars and sandwiches. It’s the brainchild of the Heart
of England Fine Foods company (HEFF) – a regional food group for the West Midlands that represents local producers. HEFF marketing manager Jon
May says: “This is a fantastic way of raising consumer awareness. We believe it’s a particularly good scheme for health clubs and leisure centres where there’s already an emphasis on healthy lifestyles.” Health clubs can receive a branded machine if they commit to stocking it with food and drink from the West Midlands.
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Read Health Club Management online at
healthclubmanagement.co.uk/digital
Nutri-Grain breakfast bars from Kellogg’s have become the official snack of British Swimming and will be seen at all the major events on the British Swimming calendar throughout the remainder of 2010. Cassie Patten, Olympic bronze medallist in open water swimming, says: “As a professional swimmer, my training regime means I have to have to breakfast twice in the morning – once when I get up
at 5am and then again after training at 9am. That’s why Nutri-Grain works for me.” One of the largest cereal snack
brands in the UK, and worth more than £30m in annual sales, Nutri- Grain is available in six flavours, has only 133 calories per bar and is made of oats and wheat, fortified with vitamins and iron.
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Ericson’s nutritional concentrates range
French company Ericson Laboratoire produces a range of nutritional concentrates, designed to improve both the body and the mind. There’s a total of four drinks
– Phyto-Slim drink, Phyto-Fine, Phyto-Stress and Phyto-Age
– which are formulated using a variety of plant extracts, essential oils and other natural ingredients ranging from ginseng to dandelion. Phyto-Fine is intended to
regulate cholesterol levels as well as improve bowel movements, while the Phyto-Slim drink is designed to aid digestion. Phyto-Age contains a range of antioxidants, which are designed to ease rheumatism and cramps, while Phyto-Stress is said to aid sleep and increase wellbeing.
june 2010 © cybertrek 2010
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