new
opening
Fusion Lifestyle works in
partnership with the council to manage the complex, and Lindsey Perry, operations manager at Hillingdon, is hoping that the complex will be Fusion Lifestyle’s fl agship site. In addition to running the gym team, which comprises eight members of staff and personal trainers, Perry is also responsible for developing the schedule of classes in the group fi tness studios. “We currently offer around 36 classes a week and, as our grand launch has gone so well, we aim to double this fi gure in the coming months. “We offer all the popular group
exercise classes and will be adding a few unusual ones too, including hula hooping and Bollywood dancing, to ensure that we attract widest range of users possible.” The gym is spread over two fl oors.
The upper level features cardiovascular and resistance equipment, as well as a selection of free weights and a stretching area. It has been designed to be an open, non-intimidating space for all levels of user. The lower level features a more extensive free weights area, multi-functional trainers and additional resistance equipment. “We worked closely with all parties
on the Hillingdon Complex project to ensure that the gym would appeal to everyone, from total beginners to seasoned gym users,” says Jeremy Jenkins, head of sales (south) at Matrix Fitness. “We felt it would be benefi cial to create two very defi ned areas within the gym: consolidating the heavier weights and resistance equipment on
38
The gym is spread over two fl oors: the upper level features CV and resistance kit for all; the lower fl oor caters for more experienced users
from outside the community to use the facility on a ‘pay as you go’ basis. Fusion is working towards
“HILLINGDON OPENED WITH MORE THAN 2,200 DIRECT-DEBIT PAYING MEMBERS”
the lower level ensures that more experienced users can simply get on with their own training.”
fitness for all
The council is keen to promote the idea of engaging in an active lifestyle from an early age. It’s working with local schools, colleges and universities to encourage students to get involved and the complex is already being used by The Harefield Academy, Uxbridge College and Brunel University students. In addition to Hillingdon residents, the
facility is also available to residents from other boroughs. Visitors to the complex are offered a mixture of monthly and
‘pay as you go’ options, in order to comply with the council’s commitment to making the facility accessible to all. There are currently three options available: monthly memberships; a HillingdonFirst Card, a multi-use card that offers preferential rates for ‘pay and play’ access; and a non-resident option that enables non-members and people
Read Health Club Management online at
healthclubmanagement.co.uk/digital
some ambitious targets in the coming years. This year it’s setting benchmarks in terms of usage across all defi ned target groups, which includes people from different ethnic and cultural backgrounds, women, the under- 16s, the over-60s, disabled users and unemployed members of the community. Usage targets will then be established in year two, during which time Fusion will continue to target and market to
all of the key usage groups. While the Hillingdon Sports and
Leisure Complex has only been open for a short time, it can already demonstrate some impressive usage fi gures. It opened with more than 2,200 direct debit-paying members and is aiming for a total of 4,500 members, including high footfall from the key usage groups. As far as the future is concerned,
according to Stephen Brown, head of operations at Fusion Lifestyle: “We will continue to work with the council to ensure that the facility provides value for money both in terms of effi ciency and accessibility. Hillingdon is our single largest site under management and we envisage that, in addition to providing the local community with an unrivalled sports and leisure facility in terms of quality and diversity, the complex will also become one of London’s leading aquatic clubs – a very exciting prospect.”
healthclub@leisuremedia.com
shoshana kazab
june 2010 © cybertrek 2010
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