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ENERGY SNACKS
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Providing sustained energy with Clif
Carb energy jelly beans from Lucozade Sport
GlaxoSmithKline’s Lucozade Sport® range has been boosted with the addition of a number of new lines including Body Fuel Jelly Beans. Developed with input from top
athletes and sports scientists, the jelly beans are intended to effectively deliver workout-boosting fuel to exercisers and sports participants. The jelly beans are available in orange and raspberry flavours and are said to enable consumers to train harder for longer. They are part of a new ‘impulse products’ line that also includes the Pro Muscle ‘All in One’ Carbohydrate Protein and Creatine Bar and the Body Fuel Carbohydrate Energy Bar. Teresa Smyth, category development manager, says: “Lucozade Sport® Nutrition range benefits from a loyal following among sports and exercise participants, from the elite to grassroots level. “By converting consumers of isotonic drinks into investors in sports nutrition products, outlets can further strengthen their consumer demand, fuel category growth and power incremental sales.”
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gsk
june 2010 © cybertrek 2010
US-headquartered Clif Bar & Company has a range of products available for the UK market including Clif® Bar energy bars and Clif Shot Bloks® electrolyte chews. Designed to provide sustained
energy before, during and after exercise, the products contain a combination of carbohydrates, protein and fibre. The range includes a Builder’s
Bar available in three flavours, the original Clif® Bar, and a Luna Bar that’s been created specifically for the needs of women’s bodies. The Shot Bloks have been
designed to be eaten three at a
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clif bar
time and contain both simple and complex carbohydrates, sodium to maintain hydration, and potassium to prevent muscle cramping.
Give workouts a boost with MaxiFuel
maximuscle
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Sports nutrition company Maximuscle has unveiled a new range of nutrition products. Called Maxifuel, the products are primarily intended for the endurance market. They will launch nationwide from June and have been developed in conjunction with leading sports nutritionists and doctors. The range comprises three systems – focus, energy and recovery – and includes gels, energy bars, capsules that can be added to a water bottle and ready-to-go drinks.
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