welcome to
HEALTH CLUB MANAGEMENT
Targeting Generations X, Y and Z p40
contents
06 letters
Celebrity endorsements can bring real benefi ts to retention and new member enquiries, says Marc Diaper
08 news round-up
Rat Race Urban Gym planned for Edinburgh and the £12.5m Edge project opens at Leeds University
14 international news
2m Golem site opens in Bratislava, and Curves targets Indian market
16 fi a update
The FLAME Conference speaker line-up is announced
20 people news
sporta re-elects board, plus an interview with IHRSA’s Emerging Female Leader award winner
22 competitive edge
Challenges include the World Swim Against Malaria and The Welsh 3000s mountain walk
Both quality and value at Pure Gym p26
The emotional benefi ts of exercise p39
23 diary dates
Get ready for the International Council on Active Aging’s UK event and the World Leisure Congress
24 everyone’s talking about...
external instructors
Kath Hudson asks the experts for advice on getting the most from freelance instructors – how should we manage this key group of people?
26 interview
peter roberts
Kate Cracknell talks to the founder and managing director of Pure Gym about maintaining standards and creating a profi table business at the low-cost end of the market
Charity events to motivate members p22
4
30 on the pulse
Neil Gibson, BASES-accredited sports scientist at Heriot-Watt University, provides a technical briefi ng on heart rate training
Read Health Club Management online at
healthclubmanagement.co.uk/digital
34 heart rate training operator packages
We take a look at some of the heart rate training options specifi cally geared towards the health and fi tness industry
36 london leisure
The new £31m Hillingdon Sports and Leisure Complex in Uxbridge, west London, opened earlier this year. Shoshana Kazab pays a visit
39 get e-motion-al
Could emphasising the emotional benefi ts of exercise be the key to getting teenagers into fi tness? We outline the fi ndings of new research
40 across the divide
How can clubs appeal to staff and members from Generation Y, while still addressing the needs of Generations X and Y and the Baby Boomers? Simon Walker reports
june 2010 © cybertrek 2010
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© ISTOCKPHOTO.COM
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