It might be the personal trainers that clubs tend to promote, but member loyalty is often to freelance class instructors
phillip mills
les mills international • creative director
meetings and training, build team spirit and common values, and cover classes. On the other hand, a full-time team may be less flexible with their timetable than freelancers – very often, full-timers must teach multiple classes. However, you see freelance
“W
instructors less often, so it may be more difficult to assert quality control. Less stable employment can go also go hand- in-hand with high turnover, with instructors potentially taking loyal clientele with them to another club. Using branded programmes from an outside provider can create loyalty to the programme and club, rather than to the individual instructor. Meanwhile, teamwork issues can be addressed by making
freelancers feel they’re working towards a common goal: a training calendar and goals, for example, can create a team focus on results. Agree with your instructors their individual goals in every class they teach, and how they will contribute to the club’s goals. Then produce weekly ranking lists, with quarterly prizes for the best performances. This gets the most from freelancers and makes them feel part of the team.
”
june 2010 © cybertrek 2010
hen staff work only for you, it’s easier to organise
lisa bond
freelance yoga teacher and personal trainer
out of a local health club. I’ve built up my client base by word of mouth and none have come from the health club, although they do hand out my business cards to people who ask about me. I’ve built up a good relationship with the staff, partly by inviting them to my
“B
classes so they’re informed if people ask about them. But I feel as though the management are only concerned about me paying my invoice on time. I’d like to be invited to team meetings, for example, so I could find out about future events and changes to the facilities. At the moment I’m informed but not included, and I don’t have a voice. I feel that, if they were more open to working together, it could enhance both of our businesses. I’d also like to have more flexibility with the schedule to get
my busy classes into better time slots. Having the opportunity to put my picture on the wall and for them to be more proactive about selling my classes would be good too – if I were a customer, I’d be much more interested in finding out about the qualifications of the instructor taking my class than I would be in finding out about the management.
”
Read Health Club Management online
healthclubmanagement.co.uk/digital 25
esides the handful of private clients I have, I run my business
PICTURE: WWW.CLAIRETOPLIS.COM
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