“OPERATORS NEED TO NOT ONLY RECORD MEMBERS’ DATA, BUT ALSO INTERPRET IT”

polar

launch in the UK. Designed to make classes more interesting, motivating and effective, the Polar Cardio GX system allows the instructor to set tangible goals for members, as well as allowing them to track their progress from week to week. It also helps the

P

optima-life

W

ith many clubs now looking to enhance their offering in the health arena, operators

need to start considering ways of not only recording members’ training data but also interpreting it. This will allow clubs to offer personalised advice to members relating both to workouts and to broader lifestyle, leading to enhanced results and, ultimately, improved retention levels. Optima-life has been working

with Finnish company Firstbeat Technologies to develop a software

june 2010 © cybertrek 2010

package that provides objective data and personalised reports relating to post-training recovery and lifestyle. The technology was initially developed for elite athletes; by measuring recovery as well as training load, the athletes are able to optimise their programme, avoiding over- training, fatigue and so on. Recently, these principles have

also been transferred into a format that’s easy for health club staff to implement, enabling clubs to deliver the benefi ts of heart rate data

analysis to their members. This can be offered as a value-added service or, alternatively, used to generate additional revenue for the club. The process complements the

principles of traditional heart rate monitoring, as it relies on the collection of heart rate variability data using devices such as a Suunto memory belt or a Suunto T6c heart rate monitor. This data is then downloaded and analysed using patented algorithms, which results in a portfolio of personalised reports.

Read Health Club Management online at healthclubmanagement.co.uk/digital 35

olar’s heart rate monitoring system for group exercise studios is due for imminent

instructor to find the proper training response for every member, thereby avoiding over- or under-training. Allowing for real-time monitoring

of up to 28 participants from one base station, or up to 80 participants from linked bases, clubs can customise the heart rate zones according to their membership profi le. Graphical summaries are created at the end of

Ice cool Polar’s Cardio GX system allows the instructor to set goals for members and for them to track their progress each week

each session, including details of time spent in each heart rate zone, with the instructor able to email individual reports to the participants. The screen at the front of the class,

on which heart rates are projected, includes customisable advertising space – projected on-screen during the workout – allowing clubs to communicate marketing messages to members. Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76