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fl ame conference line-up

The 2010 FLAME Conference will spotlight the industry’s hottest topic: soft skills. Focusing on issues that challenge managers at all levels in the industry, from facilities managers to CEOs, a wide range of issues will be addressed by an expert panel of speakers. Simon Walker will reveal insightful

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healthy britain

niki keene • international wellness director • curves

At its core, I believe the TwentyTen Commission is based on a simple guiding premise: Project Healthy Britain and our role in that plan. In this column, my fellow FIA

directors have talked about the need to upskill our workforce. Elsewhere, our CMO has touched on the FIA strategy to engage with the healthcare community. However, as a former healthcare professional who joined our industry because I passionately believe in the role of exercise in preventative and remedial healthcare provision, I believe that the two ‘communities’ must agree what health outcomes we collectively want and work together to achieve the agreed goals – be that at a macro level in terms of national and PCT ambitions, or at a micro level in terms of a specifi c patient’s needs. Neither industry can do it alone,

but sometimes it feels like we’re two different nations, with different cultures, languages and agendas on either side of a huge wall that we’re only just starting to chip away at. Perhaps we need a strategy to

target the next generation in medical schools. For example, could their syllabus include more about the preventative and remedial benefi ts of exercise when dealing with specifi c diseases? That might be fanciful, but perhaps it includes a germ of an idea that will make a profound and lasting impact on Project Healthy Britain.

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tips on employee motivation in his presentation ‘Motivation – what makes your team tick?’ Derek Barton and closing keynote

speaker Graham Davies will address the issue of building brand preference and brand loyalty among existing and potential customers – of particular interest to CEOs and owner/managers. Beyond the swipe card: A number

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of speakers will articulate how we can get to know our customers better and turn ‘favourability’ for our facility into loyalty for our brand. David Davies OBE, the former

director of the FA – fresh off the plane from the World Cup – will combine backroom tales with observations on all things related to exercise. In addition to the FLAME

Conference and the Industry Summit (an integral part of the event), there will be a special treat for anyone wishing to combine fun and networking. The FIA Golf Day will precede the conference and the highly acclaimed Ball of Fire will close the day. The FIA Golf Day, enjoyed by

everyone from beginners to semi- pros, offers participants the chance to

David Davies OBE, former director of the FA, will speak at FLAME

hcs: going from strength to strength

The Health Commitment Statement (HCS) is gathering pace, with more and more members signing up to it every day – there are now more than 500 FIA members using the HCS in their clubs up and down the country. Developed by the FIA in association

with medico-legal risk management specialist EIDO, the HCS allows the industry to adopt a uniform approach to new members, which will result in greater clarity for consumers, better relations with the healthcare sector, and greater effi ciency for operators. To add to the momentum, the FIA is currently in negotiations with FIA

Read Health Club Management online at healthclubmanagement.co.uk/digital

supplier insurance members and are close to securing up to a 30 per cent discount on insurance premiums for members who have adopted the HCS. “With this latest development,

the HCS is really proving to be a great benefi t for operators,” says David Stalker, executive director of the FIA. “Not only has it removed a long-standing and, some have said, unnecessary hurdle consumers had to overcome if they wanted to get fi t and be more active, but it also brings operators in line with all other sports and active leisure sectors in regard to all health matters.”

june 2010 © cybertrek 2010

compete against industry colleagues and friends. Meanwhile, the Ball of Fire continues to celebrate the industry’s stars – namely, the FLAME Award winners – as well as providing an unparalleled excuse for revellers to reveal their partying prowess. Commenting on the 2010 FLAME

Conference David Stalker, executive director of the FIA, says: “The FLAME Conference, awards and Ball of Fire represent a potent 24-hour mix of informal business development, professional upskilling, a celebration of ‘best of class’ and fun. “There can be no better investment

in our future than the FLAME experience and, like you, I hope to see as many friendly faces as possible in a relatively short period.” Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76
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