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editor’s letter

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Julie Albone

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Michael Emmerson

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Editor

Liz Terry

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june 2010 © cybertrek 2010

a warm welcome

Should club reception be staffed or automated?

hanging in there

With 2009 being a year from hell for most UK businesses, we’ve been waiting to see how the fitness industry has been faring. Anecdotal evidence suggests trading has been reasonable

enough and that the industry has avoided the massive drops in performance that some sectors have experienced. Now new

data from the 2010 FIA State of the UK Fitness Industry report

– carried out by The Leisure Database Company for the Fitness Industry Association – shows that the sector continued to grow in terms of both new facility openings and total membership numbers in the 12 months to 31 March 2010. And this in the face of a decline in GDP for the UK as a whole of 4.9 per cent in 2009. A full report is available from The Leisure Database Company, but headline figures show that 58 new

public and 64 new private sector gyms opened during the period; multi-site operators accounted for 62 per cent of the private sector openings. This brings the total number of facilities being logged and monitored by the survey to 5,885 – thought to be all the clubs in the UK. There’s no indication yet of how many of these additional clubs were new- build projects and how many were fit-outs. In a year when most businesses in the UK

The value of the industry in terms of turnover was up by 0.9 per cent to £3.8bn during the year, making this the 10th consecutive year of growth for the sector

saw shrinkage in their customer base, the number of gym members actually grew by just under half a per cent to 7.4 million. We don’t yet know the turnover within this number in terms of lapsed and new members, but to grow the total through such a tumultuous year is an outstanding achievement for the sector. Digging into the figures, this means

the number of facilities grew by 1.6 per cent, while the number of people using them grew by only 0.4 per cent. Although there’s no indication at this time whether the growth in membership was in the newer clubs or whether existing operations enjoyed this increase, it does indicate a growth in capacity that has not yet been exploited. The value of the industry in terms of turnover also increased and was up by 0.9 per cent to £3.8bn

during the year, making this the 10th consecutive year of growth for the sector. However, although we’re logging the percentage of the population currently holding gym membership

(12 per cent), we’re not keeping such a close eye on the ever increasing number who used to belong but have lapsed. Tracking these would give us a truer picture of the growth potential of the market. In presenting the headline figures, David Minton, director of The Leisure Database Company,

commented: “The ongoing investment by consumers in their health, despite difficult economic times, provides a solid platform that all operators can leverage as the economic recovery builds.” It will be very interesting to see the full breakdown of the numbers – most importantly, we need to

understand how the situation changed throughout the year and where the lowest point in trading occurred. Although we can anticipate an increase in members and improved trading if the economy does continue to recover, cuts in the public sector may slow the growth of facility development in the next few years, throwing an increased focus on optimisation.

Liz Terry, editor email: healthclub@leisuremedia.com

health club

management

30

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© Cybertrek Ltd 2010 Read Health Club Management online at healthclubmanagement.co.uk/digital 3

VANCOUVER 2010 OLYMPIC

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