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karen jashinsky
IHRSA’s fi rst Julie Main Emerging Female Leader award winner, Jashinsky is the founder and CEO of O2 MAX, a youth fi tness media company with a studio in Santa Monica
How many years have you worked in the health and fi tness sector?
About eight and half years now offi cially, but for as long as I can remember I was always dragging friends to do workouts and try new exercise with me!
What was your fi rst job?
My fi rst job was probably working as a camp councillor. My fi rst real job was in my senior year of high school when I worked at a racquets club. Looking back, it was the beginning of a lifelong journey pursuing a career in fi tness. My fi rst job after college was media planning at an advertising agency. I hated it. It was really stifl ing and uncreative. My next job was at an internet company. I learned a lot there .
What was your motivation to carve a career in fi tness?
I was always really good at motivating my friends and getting them to try different workouts with me. When I quit my job to apply to business school, I started exploring different aspects of fi tness. A lot of my clients early on were
parents worried about their kids. I started learning about PE being cut at schools, the youth obesity epidemic and the way teens communicated and I recognised an opportunity to do something with youth fi tness. I knew that the internet had to play a big role in the concept though.
Kids have contributed throughout my
journey – from the name, colours and programmes we offer to events, marketing campaigns and more.
What drives you?
A lot of my drive comes from my parents. When I believe in something and set my mind to it, I don’t stop until it’s achieved. My parents worked really hard to provide for my sister and me, and I want to be able to give back to them one day. I’m also driven by the fact that I’m doing something that’s making a positive impact to the way kids view their fi tness, health and lifestyles. Getting today’s youth active is not easy, but I’m determined to do it through the use of dynamic programmes and events.
What are your goals and ambitions?
Professionally, I aim to play an active role in being a leading force for the health and nutrition of today’s youth. I want to create a company that’s led by entrepreneurial thinkers, which includes my team and our members and clients. From a personal point of view, I want to keep training for more things – maybe to compete in an Iron Man one day.
What’s the number one weakness in the fi tness industry?
Not making it friendly or easy enough to help those people who would most likely say: “I need to get in shape fi rst before I can begin to work out.”
What’s your favourite life motto?
“Be who you are and say what you feel, because those who mind don’t matter, and those who matter don’t mind.” Dr Seuss
Jashinsky: Making a positive impact
june 2010 © cybertrek 2010
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