international
in brief...
fi tness fi rst boxcamp
Regina Halmich, the unbeaten fl yweight WIBF World Champion from 1995–2007, has teamed up with Fitness First in Germany to launch a new training concept: ‘BoxCamp – powered by Regina Halmich’. A full-body, circuit-based
workout, BoxCamp builds on the core elements of boxing, including rope skipping, punchbag work, shadow boxing and so on. The programme was introduced to selected Fitness First clubs in Berlin in April. By autumn 2010, Fitness First aims to offer the classes in at least 50 per cent of its 100+ clubs in Germany. “We do not want to train professional boxers, but appeal the masses,” says Halmich.
zensations refurb
The Zensations spa in the ‘Balmes’ Holmes Place Health Club in Barcelona, Spain, re-opened on 16 April following an extension. To mark the re-opening, for the
fi rst month all treatments were priced at just €45. This included new treatments, including a facial that involves a detailed mapping of the face to ensure the perfect combination of products is used.
russian fitness festival
The 16th annual Russian Fitness Festival took place at the Olympic stadium in Moscow on 15–18 April. Organised by the Russian Fitness
Group – operators of the World Class and Fizkult health club chains – and supported by bodies such as the Ministry of Sport and the Russian Fitness Aerobic Federation, the event attracted 160,000 people, from instructors to professional athletes to club members. It encompassed: a 3,000sq m trade
show; a business conference for club owners and management; a 10-hall fi tness convention offering three days of classes conducted by almost 200 teachers; sessions on topics such as functional training; a kids’ fi tness convention for school and pre-school teachers; and the Russian Open fi tness aerobic championship.
14
news
fourth golem club for slovakia
The 1,700sq m club has been
Golem Health Club in Bratislava, Slovakia, opened at the end of March. The €2m, new build facility is located
in the city’s new Eurovea complex, which also includes a theatre, offi ce suites and penthouse apartments.
equipped by Star Trac. Facilities include a full cardio gym and weights area, a Spinning® studio, plus additional group exercise studios, a pool and a spa. The club currently has 300 members. Star Trac has installed its E-Series
cardio range with embedded 15” screens, Inspiration Strength line and Spinner® NXT bikes. Funded by private investors, the
club is the fourth in the Golem Health Club chain. The three existing sites, all in Slovakia, are located in offi ce blocks and shopping centres. The new club differs, however, in
mcfi t opens in mainland spain
Star Trac has equipped the new
1,700sq m facility in Bratislava
Budget operator McFit opened its fi rst club in mainland Spain on 3 May. The club, in the town of Torrejon
de Ardoz, sits in prime commuter belt territory close to Madrid. McFit plans to open further sites in Madrid, Barcelona and nearby towns by the end of 2010. The Spanish clubs are based on the
same concept as in Germany and Austria – c.2,000sq m sites offering gym-based exercise, with CV and resistance kit supplied by gym80. However, monthly membership fees in Spain are €2 more than in Germany, at €18.90/month. McFit now has a total of 126 clubs
across Germany, Austria and Spain; it already had a club in Palma de Mallorca.
McFit is targeting the commuter market in key Spanish cities
curves targets indian fi tness market
US-based women’s fi tness club franchise Curves International Inc has announced plans to open up to 250 fi tness centres in India. The clubs will be opened over
the next three years, a roll-out which will be managed by the master franchise, Curves India. The plans include opening 30
centres in Mumbai, 50 in Delhi and 18 in the state of Andhra Pradesh. In April, the company signed a deal with Q-Mart Retail Ventures, a chain
Read Health Club Management online at
healthclubmanagement.co.uk/digital
of grocery stores, which will take on responsibility for Curves sites across Andhra Pradesh. US Consul General Cornelis
Keur, who presided over the signing ceremony, said the franchising opportunities presented by the roll-out will create jobs for Indians, increasing prosperity and providing more options for consumers. Curves India CEO David Ramadan added: “We want to bring our proven programme of health and fi tness to Indian women.”
june 2010 © cybertrek 2010
that it offers monthly membership packages only – €100 a month – where the other three clubs are operated exclusively on a ‘pay as you go’ basis.
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