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Ultrabody launches new Daily Wellness Range

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New from wellness and sports nutrition specialist Ultrabody is the Daily Wellness Range, which consists of five products: Inch Loss, Total Nutrition, Detox, Supa Fruit and Antioxidant. Launched in January, the Detox product – already stocked by operators and retailers including LA Fitness and énergie – targets undigested waste weight. Launching this month are the next two products from the range. The Inch Loss shake, available in three flavours, is a daily meal replacement. Meanwhile, Total Nutrition will be marketed as a ‘complete spectrum supplement’. Available in liquid form, it provides a daily blend of vitamins, minerals, fruit and antioxidants. Completing the range are Supa Fruit, which combines

Lean Body Shake from Labrada Nutrition

fruit extracts and minerals to help improve children’s daily diet, and supplement Antioxidant, which is said to help reduce harmful free radical toxins. Both are due to be introduced by June.

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Sales opportunities for Red Bull’s new product

Following a successful launch in the US, Red Bull is making its Energy Shots drink available in the UK. Containing the same amount of energy as the existing 250ml can, Red Bull Energy Shots are non- carbonated and come packaged in a 60ml ‘shot’, in both standard and sugar-free varieties. Red Bull has a range of display solutions to ensure that the Energy Shots are merchandised effectively and advises retailers that the shot should be stocked in impulse locations to add incremental value. As a new drinks category, Red Bull believes that energy shots represent a great sales opportunity. The Red Bull Energy Shot doesn’t have to be chilled before use and can be used to provide an energy boost before a gym session or a sporting event.

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Labrada Nutrition has launched the Lean Body shake. This ready-to- drink 40g protein shake has zero sugar, is trans-fat and lactose free, and is fortified with 22 vitamins and minerals. Distributed by Tropicana Health and Fitness, the shake offers both fast- and slow-release proteins for a sustained flow of amino acids. Lean Body aids faster muscle growth. It comes in a range of ice cream flavours including strawberries and cream, choco and vanilla.

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UK energy drink launch

Newly launched is a two- calorie ‘energy shot’ health drink. Manufactured by Medichem International, the berry-flavoured drink consists of a blend of B vitamins, amino acids and antioxidants, and is distributed exclusively by Voltz Distribution UK. It’s said to be free from sugar, caffeine and carbohydrates in a bid to stop users ‘crashing’ later. The drink comes in a 60ml bottle format and can be sold either as a solo item or in packs.

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