editor’s letter
Subscriptions
Julie Albone
+44 (0)1462 471915
Circulation Manager
Michael Emmerson
+44 (0)1462 471932
Editor
Liz Terry
+44 (0)1462 431385
Managing Editor
Kate Cracknell
+44 (0)1462 471906
Assistant Editor
Katie Barnes
+44 (0)1462 471925
News Desk
Pete Hayman
+44 (0)1462 471938
Martin Nash
+44 (0)1462 471933
Sarah Todd
+44 (0)1462 471927
Tom Walker
+44 (0)1462 471934
Products Editor
Sarah Todd
+44 (0)1462 471927
Designers
Andy Bundy
+44 (0)1462 471924
Ed Gallagher
+44 (0)1905 20198
Claire Toplis
+44 (0)1462 471910
Website Team
Katie Eldridge
+44 (0)1462 471913
Dean Fox
+44 (0)1462 471900
Emma Harris
+44 (0)1462 471921
Tim Nash
+44 (0)1462 471917
Michael Paramore
+44 (0)1462 471926
Publisher
Jan Williams
+44 (0)1462 471909
Sales
Julie Badrick
+44 (0)1462 471919
John Challinor
+44 (0)1582 607970
Nadeem Shaikh
+44 (0)1462 471902
Financial Controller
Sue Davis
+44 (0)1395 519398
THE GREY MARKET
Financial Administrator
Denise Gildea
+44 (0)1462 471930
Credit Controller
Rebekah Scott
+44 (0)1462 733477
april 2010 © cybertrek 2010
RICHARD LEWIS
The chair of Sport England on the power of sport
Yes you can
Both existing and new initiatives have been gathered together to create a new government strategy called Be Active, Be Healthy, launched in February and aiming to get the nation more active. According to the Department of Health, the plan aims to “put
physical activity at the heart of communities and the centre of local authorities’ efforts to tackle obesity, which is responsible for thousands of premature deaths each year in England”. The scheme has been designed to motivate the 27 million adults in England who currently don’t get
enough exercise and the 14 million who don’t complete 30 minutes’ activity each week. In launching the new strategy, Public Health Minister, Dawn Primarolo said: “We have to
remove the ‘no, you can’t’ messages across communities to create a ‘yes, you can’ culture – with more support, more encouragement and more opportunities across communities to get people active.” She went on to say: “The Change4Life campaign is helping families to eat well, move more and live longer and has called for a lifestyle revolution – the Be Active, Be Healthy initiative is set to form a vital part of this revolution.” The campaign is all part of the
Primary Care Trusts spend an average of £5m each year at local level treating illness caused by inactivity and it’s estimated that 9,000 premature deaths each year are caused by obesity
government’s pledge to get two million people more active by the time of the 2012 Olympics. The scheme include initiatives such as
increased collaboration with the Physical Activity Alliance, to “pool the resources of the voluntary, public and private sectors” and additional funding of up to £4m for County Sports Partnerships to help bring together councils, Primary Care Trusts (PCTs) and grassroots providers, to “deliver physical activities alongside sports.” Very significantly, Be Active, Be Healthy
will ensure that GPs are instructed to give “brief advice on getting fit” to their patients, so that doctors “prescribe physical activities just as readily as drugs”. This amazing plan – if it comes to pass – could revolutionise the way exercise is viewed by the public and also how it is delivered. We must get behind this policy as an industry to ensure that this plan does indeed see the light of day. Other elements of Be Active, Be Healthy include a new learn to swim programme for adults, which
will be delivered as part of the government’s Free Swimming scheme, in partnership with the Amateur Swimming Association and Sport England, and a working group to explore ways in which people can be encouraged to become more active through dance (see our feature on page 46). Primarolo also announced two new walking initiatives. One – the expansion of the Walking the Way
to Health scheme – will support 500 local health walk schemes and the other – the creation of 2,012 new Active Challenge walking routes across England in partnership with Walk England – will celebrate the 2012 Olympic Games. Increased access to Britain’s coastlines has also been highlighted as a priority. The government has revealed for the first time that PCTs, spend an average of £5m each year at
local level treating illness caused by inactivity. It’s also estimated that 9,000 premature deaths each year are caused by obesity, making this work vital at every level, so it’s good to see the government continuing to support our industry in spite of the pressure of the looming election.
healthclub@leisuremedia.com
health club
management
MONEY
SPINNERS
driving secondary spend from group exercise
the strictly effect
tapping into the nation’s passion for dance
NIKI KEENE
British Gymnastics embraces the sport’s success
Do we need a tourism bank?
SPORTS
MANAGEMENT
SURREY SPORTS PARK
Sporting excellence for Surrey University
Maurice Kelly
On re-engineering Rileys
THE SCARLET
Three sisters open their eco hotel in Cornwall
Getting Wigan Active
BANKSY
VS
BRISTOL MUSEUM
3D
A NEW
DIMENSION FOR CINEMA
NEWS AND JOBS UPDATED DAILY ON THE INTERNET leisureopportunities.co.uk
CONTACT US The Leisure Media Company Ltd, Portmill House, Portmill Lane, Hitchin, Hertfordshire SG5 1DJ UK
SUBS Tel: +44 (0)1462 471915 Fax: +44 (0)1462 433909
© Cybertrek Ltd 2010 Read Health Club Management online healthclubmanagement.co.uk/digital 3
FRONT COVER: WWW.ISTOCK.COM
30
years
VANCOUVER 2010 OLYMPIC
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76