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fi tness directory upgraded

The FIA Fitness Directory, now co-branded with the Register of Exercise Professionals, has been upgraded for swifter access and use. This ‘window to the industry’

provides a web-based platform for operators to increase brand awareness and enhance consumer interaction. Designed to help consumers fi nd

their nearest health club, leisure centre or REPs-registered instructor, the FIA Fitness Directory also provides members with another channel to promote themselves – be it via news of their latest developments, blogs and/or social media accounts. FIA executive director David Stalker

says: “Time-starved consumers now use the net to search for services, compare competitors, check out special offers and deals – frankly do their research before they try or buy – and that’s why we’ve invested in creating

MONITOR

THE DIFFERENCE

EVERYONE & EVERYTHING

The directory acts as a shop window

a Fitness Directory to act as a shop window for our members. “The days of relying on handing out

leafl ets on street corners or posting ads locally to generate footfall are long gone; an internet presence for an internet generation is vital.”

the twentyten commission

After 250 hours of debate, involving more than 60 of the industry’s leading innovators, the TwentyTen Commission Report has started to take shape prior its launch to the industry. Speaking at the TwentyTen workshop

held earlier this month, David Stalker, FIA executive director, said: “In the 20 years the FIA has been in existence, we have never undertaken anything as ambitious as this Commission. “We’ve never asked strategic

questions about our future and we’ve

never attempted to identify what our future needs will be. If we know these, then we can start to develop the strategies required to address them. “This Commission is about our

industry being masters of its own fate. It’s about identifying the key potential areas of growth and assessing what we need to do to get from where are to where we want to be.” Five focus groups were held, led by

Graeme Hinde (Leisure Connection), Robin Johnson (Total Fitness), Harry Macmillan (MEND), Steve Philpott (DC Leisure) and Dr John Searle (the FIA’s CMO). The focus groups’ conclusions are currently being compiled into a consultation document which will be launched to the industry next month. “We want everyone to read the

Commission Report and comment on it,” adds Stalker. “If our industry is to prosper in the next 20 years, we must agree on a common view of where we want to go.”

Wattbike accurately monitors 29 parameters 100 times a second so there’s plenty of data to keep an eye on. And thanks to the Expert software that’s included free with every Wattbike, it’s the ideal platform for group training. Simply connect the bikes together and to a screen and any one of 10 parameters can be displayed for all to see. If the mood takes you, you can even race up to 14 bikes with a visual display.

And outside of the group situation, because Wattbike doesn’t have a fixed crank it’s perfect for individual training as well.

So for less than the price of some other group training solutions, why not look instead at Wattbike. Visit www.wattbike.com to find out how your gym could benefit.

The TwentyTen Commission is asking for your views and comments

april 2010 © cybertrek 2010

WWW.WATTBIKE.COM

08448 759 547

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