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Hairdressing and spa treatments are available at Letcombe and Painswick for an additional fee

physiotherapy as well as swimming – and a large whirlpool, sauna and steamroom, all supplied by Buckingham Pools. Rounding off the offer is a beauty

salon providing hairdressing, manicures and pedicures, a relaxation area and two treatment rooms. The company is currently looking for a

spa manager for the site, with Boyce on loan from Painswick until the position is fi lled. A full-time fi tness instructor has already been recruited (more will be brought on board as needed) while freelance staff members include a hairdresser, spa therapist and an array of visiting specialists, from chiropodists and physiotherapists to yoga and pilates teachers. It’s an impressive set-up, but it’s not only the range of facilities and services that make the offering special. As at Painswick, the Letcombe spa

aims to deliver a very personalised service, says Boyce. Although use

of the facility (with the exception of hairdressing, spa treatments and physio) is free to residents, many older people are unfamiliar with the concept of a spa or gym and feel it’s ‘not for them’. In an effort to overcome this, Boyce

and/or the new spa manager will meet with every single new resident to allay their concerns and talk them through the benefi ts. “If someone’s coming to live with us

[at Painswick], I go and have a coffee with them and get some background on their health,” says Boyce. “A lot of these people have been doing their own cooking, cleaning and gardening, then they come here and they stop, so their mobility decreases if we’re not careful. I explain how important it is to keep them moving. It’s about independence. If someone can only walk with a frame, I say: ‘Let’s keep you fi t so you can continue walking with that frame.’

RICHMOND VILLAGE LETCOMBE REGIS: BY NUMBERS



Independent living at Letcombe

Regis starts at £295, 000 for a one- bed apartment to £595,000 for the largest two-bed property. All units have their own front door, a generous lounge/diner, a fully-equipped kitchen and two bathrooms (one ensuite) Assisted living starts at £240,000 for



a one-bed unit. There’s also a weekly fee of £375 for a single person or £575 for couples, which covers utilities, daily maid service, laundry service and



• •

all meals. Residents can also pay for domiciliary care – for example, if they need help getting washed and dressed All independent and assisted living

residents pay a weekly service charge of £115 per property, which covers the maintenance of all communal areas and facilities Care home fees start at £850 a

week, depending on needs Once complete, the village will have around 200 residents and 100 staff

40 Read Health Club Management online healthclubmanagement.co.uk/digital

“In the beginning, we might go and

do exercises with someone in their room – for example, some core stability work to help them with getting in and out of their chair. But once they’re more confi dent, we encourage them to come down to the spa.”

multiple markets

As well as serving residents, both the Painswick and Letcombe spas welcome local members aged over 50, who pay a monthly fee of £70. “In the early days, there were some

concerns about the impact this might have on residents, but it’s actually been extremely positive,” says Boyce. “Our members often get involved in other activities in the village and it creates a real sense of community.” According to Reaves, marketing of

memberships is done largely through targeted leafl et drops – for example, at other retirement homes – and talks to local groups, from the Women’s Institute to Rotary. The fi nal group the spa caters for

are people who come to the village for respite care or convalescence – for example, following hip or knee replacement surgery. This market is largely dependent on networking within the local medical community, says Reaves, and the spa’s rehabilitation programming is a big draw. For all users, the fi rst step once they

arrive in the spa is a consultation to establish what they want to achieve, and a ‘health MOT’ comprising height, weight, BMI, body fat and blood

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