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fi tness

HEALTH CLUB MANAGEMENT

2O1O

HANDBOOK

franchising

upon Avon – in late 2009, to the then club manager Veronica Winter. A second franchised location is imminent, with the company hoping to recruit a further four franchisees this year. It believes, in the long-term, that the potential is there to open around 100 Movers & Shapers sites in the UK. Your Body Active offers a mix of

pilates, vibration training, diet and personal training. The sessions, starting at just £12, consist of no more than four clients at a time and target women aged 40-plus who have little time to spare. Clients only pay for the blocks of sessions they use and have access to experienced personal trainers to

ensure they reach their goals. There is currently one owned club in Richmond, south-west London, and one franchise in Godalming, Surrey, with a deal recently confi rmed to run programmes within the Soma Health Club in Kensington, London. Managing director Simon Bateman aims to open an additional seven sites in 2010. Bateman set up the company from scratch and understands how lonely starting a franchise can be. His aim is therefore to provide support and guidance, with regular operational and sales courses for franchisees. Relatively new to franchise,

Shapemaster has doubled its Feel Good Factory-branded sites over the last year

The 6th edition of the Health Club Management Handbook, published in association with the Fitness Industry Association (FIA), is being distributed in January 2010. The handbook is a comprehensive guide and reference tool distributed to industry suppliers and operators, FIA members and to industry buyers at events such as LIW, SIBEC and IHRSA..

AVAILABLE IN PRINT AND ONLINE

Your Body Active targets women aged 40-plus, for no more than four clients at a time

FRANCHISE UPDATE

CELEBRITY LIFESTYLE

Another company bringing a celebrity approach to the fitness industry is RESULTS4U, which has teamed up with TV fitness presenter and personal trainer Danni Levy to form the Danni Levy PT franchise. Levy, who currently receives more requests for personal training than she is able to deliver herself, will pass clients on to the selected franchisees to offer well-heeled customers the ‘ultimate in personal training’. Potential franchisees will be offered

operational and business training as well as branded materials, along with assistance in fi nding premises. As well as having a fl ow of new clients from Levy, franchisees will also have access to her training systems.

DIVERSIFICATION

With more than 80 per cent of those who join a gym doing so to lose weight, Ladies Workout Express director Chris Donaldson has launched a goal-setting, weight-loss programme called Diet Express. Based on the GI diet, there are weekly, personalised weight-loss sessions where journals are reviewed, as well as small consultation Diet Clinics, Lifestyle classes, Pocket PC online support for those who don’t have time to travel to a consultant, and a Family Fitness programme to teach parents how to educate their children/ family to make healthier food choices. Meanwhile, Rosemary Conley

continues to diversify; along with the sustained success of the brand’s magazine, the brand has recently

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