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fi tness

franchising

World Gym, founded by Joe Gold in 1976, is about to launch in the UK and has plans to become the world’s number one fi tness destination

Active Kids is a licensed programme

that’s offered to health clubs and sports centres – the brainchild of Greg Dryer, who worked in physical education for almost 20 years and felt strongly that every child should experience sport. The aim of the programme is to equip children with the core skills needed to enjoy an active lifestyle: it’s based on more than 30 fundamental physical and mental competencies, such as ‘run fast’,

‘see space’ and ‘respond quickly’. Over the last six years, Active Kids

has expanded from its initial offering of short holiday courses and now provides a network of franchise centres. Up until now, only these franchise centres have had access to the Active Kids programmes, but the latest development

– the launch of an e-resource, scheduled for Easter 2010 – means any organisation that works with children

can buy a licence to the Active Kids programmes, from schools to sports centres and health clubs. Training will also be available, with fl exible pricing available so multi-user purchasers such as health club chains can roll out the programme across a number of clubs.

COMING SOON…

Anytime Fitness, the world’s largest unisex chain of health clubs, is expected to enter the UK market by mid-2010, and anticipates three locations by the end of the year. With 24-hour access available, facilities are located near to where people live and work. Members, spanning a wide age range but typically aged 30–35, can also attend any of the 1,300 clubs around the world. John Kersh, vice president of

international development, comments: “Our best franchisees are passionate

about helping people and this is something we cannot teach them. “However, franchising a fi tness

business has little to do with fi tness and everything to do with franchising; understanding the key elements of franchising is essential before taking on a franchise as a business.” (see also HCM March 10, p32) However, Jim Teatum, president of

Global Business Systems and one of the experts bringing World Gym to the UK, disagrees. “We want to move away from franchising as merely a business transaction. Everyone on the World Gym team has in-depth experience and understanding of the fi tness industry and will be hands-on to help our members achieve their goals. We understand the challenges operators will face, the marketing they require and the consumers they’re trying to reach to achieve a healthy bottom line.” Recently purchased by the Cammilleri

family, Los Angeles-based World Gym is due to launch imminently in the UK. Founded in 1976 by Joe Gold, one of the original Muscle Beach ringleaders, and with links to the glamorous Hollywood jetset, it focuses on 18- to 34-year-olds with targeted six-week programmes based on the ‘West Coast California’ theme, offering achievable results. The company has more than 200 locations worldwide, but the Cammilleris have a 50-year vision to become the world’s number one fi tness destination and an iconic fi tness brand across the globe.

Active Kids has just launched a new e-resource

60 Read Health Club Management online healthclubmanagement.co.uk/digital

healthclub@leisuremedia.com

julie fi sher

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