N
O
Fun fi tness ZigZag
dance mats have
been used for events such as hen parties
zigzag
marina saunders, director of sales
which generally charge an additional fee for dance mat classes within their programme. But even private health clubs, where classes may form part of the standard membership offering, can use the dance mat system to help cover the cost of the initial investment. Revenue-building ideas include
D
children’s parties and hen parties, where the ladies may also have booked in for beauty or spa treatments, as well as corporate events, such as meeting break-out sessions or work Christmas parties. Because the dance system is so
ance mats provide an ideal way to drive secondary spend, particularly for leisure centres
portable, clubs and centres can also take it into the community to attract new members, as well as charging external venues to hire the mats. We’ve worked with a major supermarket chain at outdoor events for example, and our dance mats have even been used to add a twist to weddings and black tie events. These programmes are designed
to be fun-based rather than exercise- orientated, so your customers don’t have to get sweaty or even wear workout gear to take part. Depending on the audience they can
be run in any number of ways, from a purely social aspect to problem solving exercises where the dancers have to aim for certain scores. I ran a Christmas party for 25
representatives from Newham Borough Council last December, as a break-out session during their annual meeting. We ran a competition for the ‘top score’, ‘fastest improver’ and ‘best groover’. The concept was completely foreign to them, but it worked as a great team-building experience. They saw each other’s vulnerabilities, encouraged each other and, even though a few were hesitant at fi rst, by the end of the session they’d become so competitive that they were pushing each other out of the way to take a turn on the mats. The group didn’t stop laughing for an hour and half.
healthclub@leisuremedia.com
luke tuchscherer
april 2010 © cybertrek 2010
O
O O
O O
I
R
I I
&
& I
& &
I N N N
N
N
N N N
N
N
t. 01327 701 852 w. yorkstrength.com
U
N
N N N N
Y
R
S S S S
S
O
O O O O
Y Y R Y Y R R R
C
N
R
R H
R R
D
R
B B B B
S
S S S S
F
O
A
A
T
T T T
E
B B B B
C C C C O O O O
I
S
E
S S S S
H H H H
E E E E
T
A
L L L L
R
A A A A
A A A A
R R R R
I
S
I I I
I I I
I
I
R
Y Y Y Y
H H H
H
H
R R R R
M
P
M
M M
I
HI
I I
S S S S
S S S
S
S
P P
P P
C
C
S S S S
S
C N N N N
U
C
E
C
C
I I I
I
C C C C I
O
T T
T T
&H
H
H H
E
U
S
E E
E E
U U U U
O O
O O
R R R
C
R
A
R R R
R R
A A A
A
A
Y
T T T
N
T
A A
C
A A
T
Y Y
Y
Y
S S
S S
U U U N N
N N
N
U
U
T
B
A
B B
B
B B
T T T T
GG
G G G T T
T T
T
F
Y F
F F I I I I
L
R
M
R
R
R
I
R R
U U U U
S
T
B
G
G
G
G
R
B
B
B
B
Y
Y
Y
Y
B
N
B
N N N N
D
D D D D
I
G
O
Y
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76