international
in brief...
optimal goes antipodean
OLF Education, the education and training wing of the Optimal Life Fitness Group, is launching its CPD education in South Africa after signing a distribution deal with Trans Fitness SA. Courses will begin this month,
starting with the Extreme Kettlebell Instructor Course and Performance Boxing. These will be followed by a new Advanced Suspension Training Course and Olympic Weightlifting for Fitness Professionals. Trans Fitness SA will also distribute OLF’s range of Extreme Kettlebells. Meanwhile, OLF has signed a
deal with PT Academy Australia to distribute its Effective Movement Training Course (EMT) – an advanced personal training course that develops a PT’s programme design skills and understanding of the body’s kinetic chain. EMT has already proved popular in Australia: Fitness First, Virgin Active and Genesis have all taken it on board to develop their personal trainers. EMT will be available in the UK later this month.
shokk’s middle-east deals
SHOKK has appointed three new partners in the Middle East to roll out the licence concept across the region. Based in Abu Dhabi, One2One Sports Management will handle the UAE territories of Kuwait, Oman and Qatar. Saudi Arabia will be exclusively handled by Delta Marketing Company. The third engagement will be handled by the AGT Alatawi Company in Bahrain.
vivafit results and plans
Women-only franchise Vivafi t opened 18 new clubs in 2009 and increased its turnover by 16 per cent, to €18.6m – a €2.5m increase on 2008. The largest gym chain in Portugal with 108 locations, this year Vivafi t plans to open 17 new clubs in Portugal and Spain, where it already has two gyms. By 2014, it aims to have of 250 locations in Portugal and Spain, as well as fi ve master franchises in Europe, Latin America and the Middle East.
includes new Star Trac equipment
news
fun fi tness for slovenian workers
Workers in the business district of Ljubljana, Slovenia, will once again have a convenient way to stay in shape with the re-opening of the only fi tness facility in the city centre. The 300sq m facility, which re-
opened in January following a €238,000
investment, was acquired in 2008 by former athlete Damijen Zajec. Zajec instigated the renovation project, which included a revamp of the interior, the installation of Star Trac equipment, extending group exercise across three exercise studios, and a rebrand of the facility to Fit & Fun. “Business people and offi ce workers
spend long hours sitting in front of their computers and can lack the incentive to exercise,” says fi tness manager Mitja Novak. “Star Trac’s innovative kit helps provide the motivation they need.” Fit & Fun Leisure Centre currently has
fi tlane to open fourth club
The revamp cost 238,000 and
FITLane, the operator of health clubs in the south of France, recently signed up a site in Nice for its fourth and largest club in the Riviera. The club, which is currently under
construction, will measure 2,400sq m and offer more than 500 pieces of cardio and resistance kit. There will also be an extensive group exercise timetable. A soft opening is planned for July
2010, with a pre-sale target of 1,500 members; expectations are for around 5,000 members to join within the fi rst two years of operation. FITLane currently has a total of 11,400
members across its other three clubs in Cannes, Mandelieu and Sophia Antipolis.
French Riviera: FITLane’s four clubs are located in the south of France
new sports academy for san diego county
The new Gonzalez Sports Academy opened in Chula Vista, southern California, last month. A family-owned and operated business – launched by professional baseball players Edgar Gonzalez of the Yomiuri Giants and Adrian Gonzalez of the San Diego Padres – the facility was established to “educate and empower coaches, athletes and fi tness enthusiasts of all levels to achieve their sports performance and conditioning goals”. Catering for everyone from beginners
14 Read Health Club Management online healthclubmanagement.co.uk/digital
to ‘weekend warriors’ and serious athletes, the 2,700sq m facility offers equipment that supports training across multiple sports – baseball, club volleyball and cycling, for example – as well as speed/agility and strength training. As part of its cycling training provision, the club has installed RealRyder bikes. “Cycling is very popular and RealRyder bikes are high performance, state-of-the art equipment that no-one else in our area has,” says Bob Foley, director of strength & conditioning.
april 2010 © cybertrek 2010
around 700 active members. It offers fl exible membership prices for fi tness, Spinning® and aerobic memberships. The club also opens its doors to non- members for a fee of €10.
©ISTOCKPHOTO.COM/ GARY718
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