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HEALTH CLUB MANAGEMENT

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HANDBOOK

Anytime Fitness, the world’s largest unisex health club chain, is coming to the UK

and now has eight in the UK. Having joined forces with multi-faceted leisure company Alliance Leisure, Shapemaster is rolling out a network of the ladies- only facilities, the most recent being at Blackbrook Pavilion in Taunton. The sites use power-assisted equipment and are aimed at the inch- and weight-loss markets, but also attract clients who have mobility and stability issues, as well as those recovering from injury.

EXPANDING THE OFFER

Coach Me Slim and Trim founder Erak Simsson has launched a new programme, the Women’s Kettlebell Gym, which is designed to bring the benefits of kettlebell training – the exercising of core muscles as well as

specific areas of the body, thanks to the explosive movements involved – to a new, female-only market. Simsson’s new mobile fi tness concept

means one licensee can deliver classes in a number of different locations. Classes are currently available at various locations around the Salisbury area, but Simsson’s aim is ultimately to allow licensees to set up in their local area, having one licensee per county who will oversee a number of locations. Sessions tend to be held in local

community centres and potential licensees are likely to be fitness instructors looking to expand their offering, earning a living that fits in with their lifestyle, especially as start-up costs are relatively low.

WHAT'S IN IT FOR YOU?

✦ Who’s who? of key industry personnel: • Private sector operators • Public sector operators • Trade associations

✦ Updated State of the Industry reports

✦ Competitive edge – charity events to motivate your staff and members for the year ahead

✦ Diary dates – a guide to all industry events, shows and networking opportunities

launched an internet channel, www. rosemaryconley.tv. Available 24 hours a day, the channel has many health and fi tness features to keep members motivated. Other recent Conley initiatives include the Kids 2 programme, designed to help tackle child obesity, and GP referral schemes with local PCTs. Curves has incorporated Curves

Smart, a personal coaching system, into its 30-minute circuit workout. Every piece of equipment in the circuit will be programmed with the individual member’s personal data to provide moment-by-moment feedback. Currently around 45 per cent of UK sites have Curves Smart available. The company also appointed Niki Keene as international wellness director in 2009 to develop programmes and

april 2010 © cybertrek 2010

partnerships, and is looking to work more closely with the NHS (see interview, p26).

NEW OPENINGS

SHOKK énergie is set to open a 230sq m (2,500sq ft) SHOKK Youth Activity Centre, targeting five- to 18-year-olds, within the existing énergie club in Wilmslow. SHOKK énergie plans to have nine venues and 15 new franchises open by the end of 2010, building on the two franchise sites already open. Meanwhile, the fourth Fit4less

site – the budget fi tness brand from énergie, which offers fees of just £16.99 a month – opened in Canterbury last month. Through its franchise scheme, énergie plans to introduce Fit4less clubs to locations across the UK.

✦ Predictions for 2010 from key industry figures ✦ Features and reference material ✦ Multiple listings of all industry suppliers by: • A-Z • Phone book • Web address book • Product selector

✦ Company profiles including key information, contact details, images of products

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