This page contains a Flash digital edition of a book.
www.healthclubmanagement.co.uk

news and jobs updated daily on

katecracknell@leisuremedia.com

in 2010?

How are you going to keep up with your

competitors

ben dunne ‘high value’ club

The gym is kitted out with gym80 International and Technogym equipment

The Ben Dunne Group has expanded its health and fi tness offering by opening a fourth club – its fi rst ‘high value’ site. The new facility in Lucan, West

Dublin, offers a 1,500sq m gym with strength kit from gym80 International – including a 500sq m free weights area – and CV equipment from Technogym. The ‘high standards:low prices’ vision

at Ben Dunne Gym is similar to the company’s other sites, but the new club offers no pool or wet features and membership is priced at just €175 a year. “The aim of Ben Dunne Gym is to

offer world-class fi tness facilities at an affordable price,” says director Mark Dunne. “The gym industry is full of

companies charging outrageous prices; sooner or later members will refuse to pay them, particularly in these challenging economic times.” However, Dunne prefers not to use the

term ‘low cost’ or ‘budget’ to describe the new club. “This has connotations of comparing us with low-cost airlines, where customers can feel they’ve received a less than satisfactory service or product in return for paying a low price,” he says. “Ben Dunne Gym offers facilities to

rival premium gyms, but also real value thanks to an incredibly affordable price and no hidden charges. “We’re delighted with the response and now plan to roll out the concept.”

berlin’s shokk-ing new facility

Michael Kniefel, owner and GM of

SHOKK has created its fi rst youth activity centre in Germany, in the capital city of Berlin. Offi cially opening this month, the

standalone gym is located in a three- storey glass building in a popular shopping area. Following an investment of €200,000, the facility – which will occupy a 400sq m space in the building – will house the full SHOKK concept comprising IGNITION, X-ertain and FLT ranges, which encompass cardiovascular, interactive and resistance products designed to make fi tness fun.

april 2010 © cybertrek 2010

fi nd us on facebook

the gym, says: “There’s a defi nite call to action in Germany to motivate physical activity outside of school hours, and SHOKK defi nitely meets one of our key objectives: to improve health and wellbeing in the local community. It also makes physical activity ‘cool’ with the provision of the latest equipment and modern training techniques.” Matt Mozley, SHOKK’s international

sales manager, adds: “This is another exciting opening for us in Europe – the fi rst of many in our new fi scal year.”

15

WITH INDUSTRY LEADERS & 211 PAGES OF AFFORDABLE IDEAS TO SUIT ANY BUDGET

REAL LIFE CASE STUDIES EXCLUSIVE INTERVIEWS

2010 FITNESS JOURNAL

CALL NOW

0800 458 5558

www.escapefitness. com/journal

or visit

TO APPLY FOR YOUR FREE COPY OF THE Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76
Produced with Yudu - www.yudu.com