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ben dunne ‘high value’ club
The gym is kitted out with gym80 International and Technogym equipment
The Ben Dunne Group has expanded its health and fi tness offering by opening a fourth club – its fi rst ‘high value’ site. The new facility in Lucan, West
Dublin, offers a 1,500sq m gym with strength kit from gym80 International – including a 500sq m free weights area – and CV equipment from Technogym. The ‘high standards:low prices’ vision
at Ben Dunne Gym is similar to the company’s other sites, but the new club offers no pool or wet features and membership is priced at just €175 a year. “The aim of Ben Dunne Gym is to
offer world-class fi tness facilities at an affordable price,” says director Mark Dunne. “The gym industry is full of
companies charging outrageous prices; sooner or later members will refuse to pay them, particularly in these challenging economic times.” However, Dunne prefers not to use the
term ‘low cost’ or ‘budget’ to describe the new club. “This has connotations of comparing us with low-cost airlines, where customers can feel they’ve received a less than satisfactory service or product in return for paying a low price,” he says. “Ben Dunne Gym offers facilities to
rival premium gyms, but also real value thanks to an incredibly affordable price and no hidden charges. “We’re delighted with the response and now plan to roll out the concept.”
berlin’s shokk-ing new facility
Michael Kniefel, owner and GM of
SHOKK has created its fi rst youth activity centre in Germany, in the capital city of Berlin. Offi cially opening this month, the
standalone gym is located in a three- storey glass building in a popular shopping area. Following an investment of €200,000, the facility – which will occupy a 400sq m space in the building – will house the full SHOKK concept comprising IGNITION, X-ertain and FLT ranges, which encompass cardiovascular, interactive and resistance products designed to make fi tness fun.
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the gym, says: “There’s a defi nite call to action in Germany to motivate physical activity outside of school hours, and SHOKK defi nitely meets one of our key objectives: to improve health and wellbeing in the local community. It also makes physical activity ‘cool’ with the provision of the latest equipment and modern training techniques.” Matt Mozley, SHOKK’s international
sales manager, adds: “This is another exciting opening for us in Europe – the fi rst of many in our new fi scal year.”
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