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fi tness

franchising

A FRANCHISE FIT FOR EVERYONE

Julie Fisher takes a look at what’s new in the UK fitness franchise market

F

itness franchises are in abundance, ranging from low-cost clubs that offer 24-hour opening to pilates,

personal training and programming to get kids active. As Tom Endean, marketing manager for the British Franchise Association, says: “The ability to operate as a local business with

understanding and commitment to the area and local people, combined with the national support systems and brand, has allowed many fitness franchises to remain secure and successful businesses, even in tougher economic times.” We take a look at the new kids on the

block and ask how existing franchisors are evolving to respond to the competition.

Erak Simsson (centre), founder of Coach Me Slim and Trim, has launched a new women’s kettlebell concept

NEW TO THE UK

Originally part of the ADDleisure group before being bought out by MD Ben Margolis, Movers & Shapers combines fast-track, Power Plate-based resistance training with convenient cardiovascular exercise – conducted outside the club and measured using a Fitbug accelerometer – and nutrition tracking. Movers & Shapers offers clients an

intimate setting and a high level of service: studios measure around 85sq m (900sq ft) with only 200 active clients per location, mainly 30- to 45-year-old females, and no annual contracts. Small groups of up to five clients are

Shapemaster has joined forces with Alliance Leisure to roll out ladies-only Feel Good Factory sites

april 2010 © cybertrek 2010

taken through a 30-minute workout twice a week. Located on the high street, the clubs provide the perfect opportunity to pop in during lunch or at the end of the day. Movers & Shapers previously

operated only company-owned sites, of which there are still six. However, it sold its fi rst franchise – in Stratford

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