APRIL
A boom in dance-based exercise p46
The offi cial publication of the Fitness Industry Association
+44 (0)20 7420 8560
reader services
What’s the future of fi tness? p30
52 result!
What results can operators expect from installing retention software? Our panel of operators give their verdict on the systems used in their facilities and offer suggestions for future product enhancements
57 a franchise fi t for everyone
Julie Fisher takes a look at what’s new in the fi tness franchise market
62 market value
An Australian study has assessed a range of interventions to determine the most effective way to promote exercise among adults, in terms of health benefi ts and fi nancial cost
64 business booster
Kath Hudson talks to operators who’ve bolstered their business throughout the recession by driving secondary revenue from sales of nutritional products
april 2010 © cybertrek 2010
Piloxing – the new craze p75
66 fi tness-kit special
drinks
Drinks to complement your members’ fi tness efforts, including Lucozade Lite, Ultrabody’s Daily Wellness Range and Red Bull Shots
68 show preview
bodypower expo
Next month’s BodyPower Expo focuses on disciplines such as bodybuilding and martial arts
70 show preview
fi bo
The 25th annual FIBO event takes place this month in Essen, Germany, with more than 530 exhibitors expected from 38 countries
75 lightweights
Taking photos of every meal can help people lose weight, while Piloxing – a combination of pilates and boxing – is guaranteed to wow your members
digital turning pages magazine
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