This page contains a Flash digital edition of a book.
feature heading

group exercise

Time for fi tness

Suunto is launching a new range of heart rate monitor watches

suunto

steve newell, business development manager fitness & wellness

importantly, to add value to their members’ experience, particularly within group exercise classes. Members’ willingness to purchase

M

additional services will largely depend on what pricing model the club is operating and the quality of its classes. However, in the UK – as in many

European countries – we’re starting to see a rise in the number of clubs offering an ‘a la carte’ membership, where members only pay for the services they use. Group exercise defi nitely falls into this category, with the addition of more personalised group exercise classes such as triathlon, cycling-specifi c programmes and outdoor group activities. When coupled with the latest

technology, the member experience is even further enhanced – all of which

Positive feedback Suunto’s system allows clubs to provide personalised feedback during group exercise classes

offers clubs the opportunity to charge for premium services. Many of Suunto’s customers are

adopting this approach, offering real-time heart rate monitoring and personalised feedback reports during group exercise classes. As well as

Clubs that dare to be different will benefit from increased secondary revenue and retention levels

36 Read Health Club Management online healthclubmanagement.co.uk/digital

any clubs are looking for new and innovative ways to increase secondary revenue and, just as

being associated with secondary sales such as cycling shoes and clothing, this approach also has a knock-on effect on clubs’ retail sales of personal heart rate monitors: once members have been sold on the benefi ts of heart rate training, they’re more willing to invest in a personal monitor for use in their everyday training. To maximise this secondary revenue potential, Suunto will be launching a brand new range of heart rate monitors in early summer this year. Designed specifi cally for the health club market and with a focus on general fi tness and health, the watches will have built-in guidance and recommended recovery periods based on fi tness industry guidelines. Other more tailored group exercise

classes and courses – such as weight loss, pre and post-natal exercise and golf conditioning – can also help to generate secondary sales of both retail items and personal training/fi tness testing, which is continuing to grow in clubs. Meanwhile, outdoor group exercise is a great way to supplement the timetable, relieve pressure on the gym fl oor and increase secondary spend. Heart rate-based boot camps, running clubs and bicycle hire are increasingly being seen in clubs during the summer months. Clubs that dare to be different,

embracing new innovations and technology, will not only benefi t from increased secondary revenue but also from improved retention levels.

april 2010 © cybertrek 2010 Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76
Produced with Yudu - www.yudu.com