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APRIL 10 LETTERS

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inductions must be more tailored to individuals

Whether in the independent, private or public sectors, we all need to rethink the way we’re approaching our clients’ inductions and ongoing programming. We need to be thinking and delivering much more than simple 1-2-3 induction processes which are basically the same everywhere – just with different names! Whether they’re delivered to

individuals or groups, we as an industry need to tailor inductions much more closely to the specific needs of each person, as well as to the particular health and social care issues that affect their community. That might, for example, mean diet and nutrition advice and an increased focus on behavioural change through a healthy lifestyle. It should also be about linking inductions and programming to a wider health agenda, including diabetes programmes, cardiac programmes, GP referral and disability programmes. Health and fitness is much more

The UK’s elderly population should be treated in a more sympathetic way

mind, body and spirit – the need for a joined-up approach

I agree with the comments in the recent article on the role of exercise in tackling dementia (HCM Feb, p28). As an industry we appreciate the benefits of exercise, but it was encouraging to see others’ recognition of its positive effects. There’s an obvious correlation: when using your body you have to use your mind. Anyone who saw Gerry Robinson’s

documentary on care homes would have been shocked at the soulless treatment some operate as standard practice. The majority of our work internationally is in the senior and rehab sectors, and we see other countries managing the care of their elderly in a more sympathetic way. The UK system needs a radical

change with a joined-up approach between all parties involved. I believe the fitness industry is well placed to

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play a meaningful role in this, working alongside PCTs, care home managers, social workers, occupational therapists and physiotherapists. But it will require more than lengthy initial discussions: it needs positive action, and soon. Let’s hope dementia care will have improved significantly before any of us need it. Meanwhile, we continue our research

projects and our work with practitioners to develop relevant products, including our Falls Prevention Programme. Other organisations in the industry are doing the same. Naturally this benefits our businesses but it also impacts on the wellbeing of individuals, and society as a whole, by cutting resources required by, and costs to, the healthcare system.

norman smith

managing director, hur (uk) ltd

Read Health Club Management online healthclubmanagement.co.uk/digital

than a 1-2-3 programme. We need to be educating and guiding our clients to make sensible choices when it comes to their wellness.

kevin yates

head of commercial development, leisure connection

Clients need to be educated to make sensible wellness decisions

april 2010 © cybertrek 2010

APRIL

2010

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