80 gaming
ness we might expect at ICE, but not here – if we can repeat this table was allied with JCM’s table-mounted bill validator, Tri-
at ICE we’ll be very happy! dent. As Christophe Leparoux of GPI explains: “We’ve teamed
TCSJOHNHUXLEY had a strong presence, and the usual up with JCM to interface our RFID table with their Trident bill
line-up of good products that customers have come to expect. validator for table games. It means there’s an RFID float tray,
The highlight for us was the Omni Craps Display, which brings which give the exact inventory of the table. Combined with the
the eye-grabbing display excitement that Roulette has benefitted bill validator, it means you can interface with our system for
from for some time to the Craps table. Information is clear and the drop.
easy to read, and the times players have been rolling for are a “This means with the chip tray, you know the value of the
major part of the fun. It can even give the players a printout tell- chips when you open and close the table; basically, this com-
ing them how long they were ‘shooting’ for; it’s customisable bination also gives you the drop on the table, so you have the
for the casino, with a selection of skins to choose from, and it’s balance.
simple to use. What more could an operator want? He added: “It’s been an excellent show, the traffic has been
Well, how about the excellent MultiPLAY Roulette? We’ve very steady for us, and we’ve seen a surprising amount of cus-
seen this before, including the impressive dual installation at tomers from Europe here. We’ve had our RFID demos roughly
London’s Empire casino, but at G2E it was getting a lot of at- every hour on the stand, which always draws a crowd.”
tention. It’s attractive because of the security it offers opera- Casino Technology, after wowing crowds in Vegas with
tors, while retaining the fun of the live dealer; on top of that, their PlayMe Roulette-wheel-in-a-piano concept, took it a
it’s just a great looking piece of equipment that does its job step further this year with both the PlayMe video slot, and the
perfectly. PlayMe Dueling Piano, which is a dual grand piano configura-
Also of note was the rather plush Aston Martin car parked tion for Roulette.
outside the show, which TCSJOHNHUXLEY was inviting On the slots side, their Gemini Sensa cabinet got most atten-
players to try and win at their Craps table (with Omni Craps tion, and it must be noted that this cabinet pays close attention to
Display, of course!) – all you had to do is roll five 12s… ergonomics and player comfort. It really looks and sounds great,
Slot product was top of the tree for Ainsworth – after all, and with their ever-expanding games library, it should prove as
that is what they do. Of note was the House of Fortune progres- much of a success as the previous Gemini incarnations.
sive linked product, with three mystery jackpot levels, multi de- Last but certainly not least comes IGT. The main focus of
nomination and up to 50 lines games, and a great sign package. the show for them was their new and improved cabinets, the
Also on show that looked great was Jackpot Kingdom, a link G20 and G22, and their S-AVPs and S-MLD – the latter be-
progressive package with a mystery triggered jackpot feature. ing their Reel Depth product, the subtle, simple and brilliant
GPI continued to push their RFID product, which has grown technology that enhances the video slot experience hugely, and
into a genuine suite which all operators should be aware of. The which we sampled last year on the Indiana Jones bank of ma-
RFID poker table, for example, saves time in games – and there- chines. At G2E this year, Reel Depth seemed to be everywhere,
fore, generates more revenue. At G2E though, the RFID poker which is no bad thing.
Service Window and sb were also prominent – their prod-
ucts are all about flexibility and the player experience, because
they know that this leads to greater profits for the operator.
James Boje of IGT Europe took time to explain: “We’re all
about flexibility for the operator and that’s one of the main
things we’re showing here. There are certainly fewer visitors
here, but we’ve been very busy.
“It’s going to be exciting for me to bring the new cabinets
at ICE and bringing Reel Depth there too; we’ll have our sys-
tems stand there too, as we did last year. We’re planning a real
‘wow!’ factor for ICE.
“We know customers are feeling the pinch globally, we
know times are hard, but we’re bringing some special product
to customers here in Vegas and also to ICE, and our customers
know they have to spend money to make money.
“We feel for our customers; we can work with them and
find ways for them to take new product, to find solutions that
can benefit all parties and make sure they can have the latest
technology available to their customers.”
Finally, it was a very, very good G2E, especially consider-
ing the global financial condition. Now, roll on ICE…
* Special Casino International for Macau Business
december 2008
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