108
A
Jewellery (EWJ) in Hong Kong, she
Family
is charged with taking the company
founded by her grandfather, Yeung
Shing, as a watch and clock retail busi-
ness in 1942, to the next level.
Affair
Early days
From timepieces, EWJ diversified
into jewellery in the 1960s, and after
her grandfather stepped down, Ms
Yeung’s father Albert Yeung Sau-shing
Cindy YeUng’s billion dollar
assumed the leading role - now it’s Ms
Yeung’s turn.
business in high end watches
Her desire to get involved in the
and jewellery was sparked by
family business began soon after her
return to Hong Kong in 1990. After
a dazzling diamond at the age
scouting around for a suitable site she
stumbled upon a clothing store that
of 20. Emperor Watch and Jewellery
was up for lease near the Landmark in
Central.
now has a total of eight outlets
She began there as a salesperson
in Hong Kong and three in Macau
before taking over as branch manager
in 1992: “It was my first baby,” Yeung
recalls nostalgically.
by Anil stephen in Hong Kong
ikE many entrepreneurs, was lacking the specifics required for
Big spenders
Cindy Yeung admits that when her particular calling. So, Ms Yeung
she graduated from universtity decided to boost her knowledge of the
At the time the company was
she didn’t know much about the busi- jewellery business by doing further
solely dependent on the high end watch
ness she was about to embark on. training as a gemologist at the Gemol-
market and Yeung persuaded her father
Her degree in international busi- ogy Institute of America.
to introduce high end jewellery to
ness management from the University That was in the very early 1990s
compliment the long established watch
of San Francisco provided an excellent and now in her position as manag-
business.
basis for a successfull career but she ing director of Emperor Watch and
Now, EWJ is a luxurious watch and
jewellery retailer both in Hong Kong
and Macau. The company focuses on
top Swiss brands of watches and also
designs and sells jewellery products
to middle and high income earners all
over the world. The average customer
spends about HK$ 30,000 on a pur-
chase.
At present the company has 11
stores in major business areas in Hong
Kong and Macau and plans to open
more: “Our main customers are from
China and Hong Kong, as well as
s
international tourists. Our shops are in
t
o
s
prime areas so they cater to customers
a
from all over,” says Yeung.
a b
d
a
EWJ has built up a steady base of
l
Ç
a
customers, many of whom are tai-tais
o c
(rich housewives), celebrities, artists
n
u and others is the market for a classy
/
n
n watch or a fine piece of jewellery.
t
i
o
p
In line with the group’s focus on
:
o
s
tourists and the high end market, it of-
t
o
fers fine jewellery products, predomi-
o
h
p
nantly diamond, jade, pearl, 999.9 fine
december 2008
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