109
treat to them like friends. Whenever
I come to Central I always see my
friends and not my customers. That’s
how we have built relationships,” Yeung
adds.
Nearly 90 percent of their jewel-
lery is made in Hong Kong and this
year EWJ has collaborated with a
French and an Italian designer to pro-
duce products in Thailand.
To keep abreast of the latest trends
in jewellery, Yeung and her team of
designers visit international fairs in
Basle in Switzerland, and Las Vegas
twice a year, and adapt new styles to
local tastes.
“I design most of the jewellery
because I socialise with the tai-tais and
our friends and I know what they want.
Then I tell our workers what to do,’’ she
says. “ Each week Yeung meets with
her designers to discuss and fine tune
her next line.
Macau expansion
The company has opened branches
in Macau to tap into the growing mar-
ket: “Macau is a booming market for
both watches and jewellery. Since it is
now a second Las Vegas with a lot of
casinos and hotels coming up, it has a
huge potential.
“They now even have Cirque du
Soleil to attract families, inviting them
to go there not only for gambling but
to watch international basketball, foot-
ball, tennis games and attend conven-
tions - this is all good for business,”
Yeung says.
In July, EWJ was listed on the
stock exchange and was over sub-
scribed by more than 98 percent despite
weak market sentiment. The company’s
net profit soared more than 144 percent
to more than HK$120 million by June
2008.
Now, despite the global financial
meltdown, Yeung is confident that high
cindy Yeung
end businesses such as hers will not be
affected.
gold and precious stones products. “We have no customers, they are our “In the past two months the busi-
About 80 percent of the company’s friends,” says Yeung who studied their ness has been very stable and we have
income comes from its watch busi- tastes when she first started at the a good turnover. The third quarter is
ness, while jewellery account for the company, and uses the intelligence she the high season. The economic turmoil
remainder. picks up to tailor the jewellery accord- will not affect us much, because people
ingly. will have to buy presents for Christmas.
friends not customers “If you really think they are just Our sales may be slightly less than we
customers that does not denote a long expect, so we may have to adjust a lit-
The company philosophy is simple: term relationship. You really have to tle,” she adds.
december 2008
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