112
with management, marketing and sales
teams following in depth research into
trends in terms of colour, fashion, cul-
tural and historical influences.
Big in Tinsletown
In Hollywood Autore designs have
shone on celebrities such as Angelina
Jolie, Cate Blanchett, Sarah Jessica
Parker, Kate Winslett and Scarlett
Johansson to name a few.
“Our aim has always been to push
pearl jewellery design and make it more
contemporary while at the same time
we continue to maintain our traditional
markets which emphasise classic and
timeless style,’’ says Autore.
There are five different collections
in their jewellery range: “My preferred
are some of the unique pieces which
are inspired by their natural environ-
ment – the sea – which is the birthplace
of the pearl. There has always been
a story behind new collections that
we release every 12-18 months being
Scheherazade, Oceania and Couture”,
said Autore.
The retailer’s new outlet at the Four
Seasons has a story too.
The interior design incorporates the
blue of the ocean, cream of ‘nacre’ –
the essence of pearl; and copper which
represents the original pearl diving hel-
mets and the original human endeavour
behind the pearl.
“The Autore philosophy is pres-
tige luxury and rarity of experience.
We want our customers to feel very
individual, to have them feel special,
comfortable and that our store is there
to answer their needs and wants”, said
Autore.
In demand
for all to see - from a prudent distance.
the Queen of atlantis recently won town and coun-
try’s 2008 couture Design award in the pearl category.
it was - and may still yet - be on display in Macau, but it has intricate crochet-like bunches of gold worked in
for now autore’s stunning “Queen of atlantis’’ necklace is coral and gorgonias, connected by an amazing structure
being viewed by a top-secret client in a hush-hush country of 88 South Sea and tahitian keshi pearls shaded from
whose identity is as closely guarded as the precious pearl white silver to grey green combined with exquisite dia-
creation itself. monds, sapphires, aquamarines, tsarvorites, and green
for security reasons autore cannot say where the piece and blue poraiba tourmalines.
of jewellery is but such is the demand for it, as soon as the the stunning piece takes its inspiration from the
request came in, the company dispatched it post-haste for ocean floor and evokes the movement of coral structures
viewing. symbolising the underwater bubbles of oxygen. the neck-
this one-of-a-kind necklace travels the globe and if it lace can be detached into 32 parts, each able to be worn
isn’t bought by it’s latest suitor, it will be back in Macau separately as pendants or brooches.
december 2008
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