Franchise Focus
Michael Carter Driven to achieve
With a mobile model and flat fees, Fibrenew is differentiating itself in the franchise market
INVESTMENT LEVEL: £50,000-£300,000 M
ichael and Dianna Carter, of Virginia, US, purchased their Fibrenew franchise 13 years ago and have since developed
strong relationships with car dealerships and thus built a successful business restoring leather, plastic and vinyl materials for the automotive industry. After moving out of the tele- communications sector into role of driver at UPS, Michael was keen to find the perfect self-employment opportunity. He found it with Fibrenew, a franchise that fit both his lifelong passion for cars and a desire to be able to enjoy his growing family. “When my wife and I first considered
a Fibrenew mobile franchise, we realized we could have both the financial freedom we sought and the flexibility to be available to our kids’ little league schedules, riding lessons and concerts at school,” says Michael.
It was the flexibility of Fibrenew’s mobile business model, which allows franchisees to build a business around their schedule, that attracted Michael and his family to Fibrenew. This, along with the flat-fee, no-royalty model secured their decision to begin their new venture with the brand. Michael recommends that anyone
interested in purchasing a franchise clearly understands the financial possibilities and
challenges inherent in the system of the franchise they are researching. Fibrenew, because of the flat-fee model, doesn’t penalize growth; the earning potential is, therefore, unlimited and this allows the business to grow easily and in a variety of ways. For Michael, this has included adding a full-time technician this year, lending more flexibility and freedom to the family. It also includes part-time work for his 16-year-old son that fits around his school schedule.
financial opportunity and growth in each of his territories by adopting new products and niches that Fibrenew caters for. “Opportunity grows with us. Fibrenew allows me to build a business where I’m most comfortable, but also fully supports and provides a platform for me to push myself further,” says Michael. Michael describes Fibrenew’s annual
“Fibrenew, because of the flat-fee model, doesn’t penalize growth; the earning potential is, therefore, unlimited and allows the business to grow easily and in a variety of ways”
Michael’s expansion now includes branching out beyond automotive into medical offices and upholstery work in the commercial and residential industries. While he’s long been in love with the car industry Michael recognizes that, after a decade of establishing solid growth, there is still
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Businessfranchise.com | July/August 2014
regional seminars as the best part of a varied and robust support system and says that they reinforce what it takes to be successful by keeping owners motivated and inspired to grow as big as possible. The seminars also showcase new products and techniques that keep the organization at the forefront of the market. Success stories, challenges and opportunities to network with peers are truly invaluable for Fibrenew franchisees. Michael attributes a great deal of his ongoing motivation to these gatherings with his franchise family. Franchisees can access a robust set of training materials, develop traditional or new marketing programmes, reach out for peer-to-peer support at any time, and can tap into a rich resource of support through a one-of-a-kind mentorship programme, in which Michael is a mentor himself. Fibrenew specializes in the restoration of leather and plastics, servicing the automotive, residential, aviation, marine, medical and commercial markets. If you are prepared to do what it takes to run a successful Fibrenew business, Fibrenew wants to talk to you. n
FIBRENEW
WEBSITE:
www.fibrenew-franchising.com EMAIL:
info@fibrenew.com PHONE: 1 403 278 7818 (Canada) CLASSIFICATION: Automotive / home improvement
Investment: £50k-£100k
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