Cover Story
Danny Hanlon
love of DIY is in stark decline, the market shrinking by over £2billion since 2004, with the slack taken up by ‘do it for me’ providers, like Granite Transformations. What retail experts suggest the over- 50s market doesn’t want is ‘disabled products’ or mobility aids that have the whiff of a residential care home. Our luxurious finishing products, like seamless agglomerate slabs and authentic glass mosaic tiling, lend themselves beautifully to the wet rooms, walk-in showers and boutique hotel-style bathrooms that the market demands, as evidenced by our stylish projects for Sarah Beeny and the world’s fastest silver fox, Sir Stirling Moss. To enable our franchise owners to carry out still more sophisticated bathroom makeovers of this kind, we have a new tie- in with HEWI, whose elegant ‘accessibility solutions’ in chrome, acrylic and satin glass team beautifully with our high-end finishes. Exemplifying the grey market’s preference for accessible bathrooms that are beautiful
and functional at the same time, their fold-aside support rails, hinged shower seats and other well-judged accessories now provide our franchisees with mobility products that contribute toward design- led bathroom remodelling.
Our other approved suppliers furnish us with the long-lever taps, wall-hung sanitary ware, hydromassage columns and built-in cooking vessels that are designed to take into account the tastes of today’s over-50s, whilst acknowledging the incidence of bad backs, arthritic knees and weakened grip amongst the senior generation. With our franchise owners’ fitters trained to install these products, they are able to provide the ‘all in one van’ solution that the over-50s prefer. If you are looking to invest in a franchise proposition with strong growth potential and feel that the older generation represents a declining market, then think again. The over-50s sector has the most disposable income and responds
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well to quality products and good customer service.
The grey pound has become relatively more important since the recession, the over-50s contributing a growing share (£320billion) of UK household expenditure. What’s more, there are now more than 25 million people in Britain aged over 50 years, a sizeable market indeed, and analysts predict that by 2035 the number aged 60 and over is expected to be 50 per cent higher than today. As a result, the grey pound will be increasingly sought after and franchisors like Granite Transformations will still be showing the way.” n
GRANITE TRANSFORMATIONS
WEBSITE:
www.gtfranchise.co.uk
EMAIL: franchiseleads@
granitetransformations.co.uk PHONE: 01892 509 680 CLASSIFICATION: Home improvement
Investment: £20k-£50k
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