Franchise Focus
Backed up
All franchisees benefit from a strong support system at Subway INVESTMENT LEVEL: FROM £100,000
S
ubway is one of the UK and Ireland’s most popular franchise opportunities, with over 1,750 stores now open. Worldwide, there are more than 41,000 Subway stores
in over 105 countries. Stores are not limited to typical high
street locations, with increasing demand being found in non-traditional locations such as petrol forecourts, convenience stores and universities. Currently, there are over 350 stores open in non- traditional locations.
As the Subway brand continues to expand, it is always looking for new franchisees to become part of its success story.
“It gave me such peace of mind knowing there was someone within the Subway brand business that was willing to help, day or night”
With franchisees all over the world, the Subway brand has developed a franchise system that is both efficient and effective, ensuring all franchisees get the support they need when starting their new venture. This support system and the robust processes of operation are some of the key strengths behind the success of Subway stores worldwide:
• Regional development agents have specific experience in opening and
developing Subway franchises and they offer support and assistance to franchisees with site selection, leasing, operations and much more.
• Each franchisee receives a comprehensive two-week training course at the Subway training centre in Cambridge. There is ongoing support to keep franchisees and staff continually informed of all the latest information and operational updates.
• The University of Subway offers simple to follow interactive training and development for franchisees and their staff.
• Regular conventions are held to keep franchisees up to date with best practice and offer a chance to meet with Subway staff and fellow franchisees.
• Franchisees in the UK and Ireland actively participate in the running of the Franchise Advertising Fund. National and regional advertising boards are elected each year; the board members are elected franchisees that serve to make marketing decisions and ensure franchisee funds are used to benefit all franchisees equitably.
• A franchisee-owned purchasing company manages the purchase and supply chain activity for all food, packaging, equipment and services in the UK, Ireland and other European countries. The purchasing company manages over £1.5billion worth of contracts on behalf of franchisees, enabling them to gain from the
financial/service discounts that come
from purchasing and supplying product in large volumes.
Mike Charest, assistant regional director for Subway Europe comments: “The popularity of quick service restaurants within the UK and Ireland is continuing to grow. It’s a very opportunistic time for anyone thinking of becoming a Subway franchisee to get in touch and find out how easy the set-up process can be. “Franchisees can also be assured that once up and running, the support does not end there. With the Subway regional development team on the ground, there is someone franchisees can turn to for extra support whenever required. Whether the store has been up and running for two weeks, two years or longer, the Subway regional development office will be on hand to offer their advice and expertise.” Stephen Tolcher, Subway franchisee
from Cheltenham, comments: “Having worked in the armed forces for 24 years, I was used to a very different environment. Initially, it was quite a challenge to manage the finances but the Subway regional development office was a great support – the area manager really took the time to support me in all aspects of setting up my franchise. It gave me such peace of mind knowing there was someone within the Subway brand business that was willing to help, day or night.” n
SUBWAY
WEBSITE:
www.subway.co.uk/business PHONE: 0800 0855 058 EMAIL:
franchiseopportunities@subway.co.uk CLASSIFICATION: Food retail
July/August 2014 |
Businessfranchise.com | 47
Investment: £100k-£200k
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