Franchise Focus Good fit
Mobalpa are looking to build a strong UK network INVESTMENT LEVEL: £50,000
your store from the initial opening to everyday processes
• A dedicated UK sales coach to support you and your team following the store opening
• A UK communication and marketing plan for the launch of your new outlet and ongoing
• Various promotional campaigns throughout the year to support sales growth and profitability
• A UK-native contact for all order processing
• Assistance during your recruitment procedure with tools to help you in selecting your desired profiles
M
obalpa, founded in 1907, are renowned for the design, manufacture and distribution of kitchens, bathrooms and living
solutions. With over 580 outlets worldwide and producing more than 55,000 kitchens per year, Mobalpa decided to open a pilot store in Warrington in 2012 to adapt their business concept to the UK market, and to prove to future franchisees the return on investment. The store has seen significant developments, leading to a 50 per cent conversion rate on footfall to contact,
contact to quotation and quotation to sale. On average, their Warrington store is now achieving eight sales per month with an ever-increasing order value based on recommendation. With significant plans to develop the Mobalpa network in the UK, they are offering the following support: • Direct financing solutions on behalf of Mobalpa
• Assistance in writing a business plan • Eight-week training program at headquarters in Thones, South East France and at the UK pilot store in Warrington, including e-learning
• A dedicated UK manager to support
• Monitoring tools to increase your operations commercial management and viability
• Quarterly network meetings to share ideas, reservations and experience
You can be sure Mobalpa have the retail skills and knowledge to allow you to perform your new role efficiently. New franchisees will be joining a fast-growing network with fantastic support packages. n
MOBALPA
WEBSITE:
www.mobalpa.co.uk EMAIL:
welcome@mobalpa.com PHONE: 07764 470 743 CLASSIFICATION: Kitchen and bathroom design
50 |
Businessfranchise.com | July/August 2014
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